Extract Creator’s Audience Niche, Sentiment & Engagement from Social Media

[Vivekgupta008]

🚀 Implement Creator Audience Analysis: Niche, Sentiment & Engagement

We need to implement a creator audience analysis feature to determine their niche, sentiment, and engagement using data from social media platforms (Instagram, YouTube, TikTok, Twitter, etc.). This will enhance Inpact's AI-powered sponsorship matchmaking by providing deeper insights into a creator’s audience and content style.

Tasks

✅ Fetch Creator’s Public Data

• Use Instagram Graph API, YouTube Data API, or scraping for:
  • Follower count, likes, comments, shares
  • Video descriptions, hashtags, keywords

✅ Analyze Audience Niche

• Extract content themes using NLP & keyword analysis
• Cluster content types using ChromaDB (vector embeddings) or LDA topic modeling

✅ Perform Sentiment Analysis

• Analyze comments & audience reactions to determine sentiment (positive, neutral, negative)
• Use spaCy, NLTK, or Transformers for sentiment classification

✅ Calculate Engagement Metrics

• Average likes, comments, shares per post
• Engagement rate calculation

Hey @chandansgowda , please assign this to me, already working on it.

[ishaanxgupta]

Yes this needs to be done @Vivekgupta008

[Saahi30]

hey @Vivekgupta008 .....do you have some work done on it....cuz I am going to build this up next for the project....if you have some groundwork done....kindly let me know here so we can look at a pr quickly...

[Suman1108-beep]

Hi @Saahi30 and maintainers
I’d like to work on this issue and align it with a GSoC contribution
I’ve started exploring the repo and the scope of this issue, and I plan to proceed incrementally:
First PR: data models + engagement metrics pipeline (no ML, easy to review).Next PRs : audience niche extraction (NLP/embeddings) and sentiment analysisI’ll keep all progress public here and submit a small groundwork PR first, so it’s easy to review and avoids overlap with parallel work.
Please let me know if this approach works for you or if you’d prefer a different breakdown.
Thanks!

[Suman1108-beep]

Hi maintainers 👋

I’ve opened a PR implementing the engagement metrics groundwork:
PR #251

It adds schemas, a service layer, and a tested /engagement/compute endpoint.
Audience niche extraction and sentiment analysis will follow in separate PRs to keep changes reviewable.

Thanks!