change apostrophes and quotes according to our editorial policy, make link texts descriptive

Author: el-termikael

README.md

@@ -57,14 +57,14 @@ This command generates static content into the `build` directory and can be serv
 
 Translations are not pushed to the repo and prepared on-the-fly (`i18n` folder is added to `.gitignore`).
 
-Here's how you can debug translations locally.
+Here’s how you can debug translations locally.
 
 1. Download translations: `CROWDIN_PERSONAL_TOKEN="YOURTOKEN" pnpm run crowdin download`
 2. Run Docusaurus with the language of your choice: `pnpm run start -- --locale de`
 
 ## How to generate DNS stamps
 
-If you'd like to update the list of [known DNS Providers](https://github.com/AdguardTeam/KnowledgeBaseDNS/blob/master/docs/general/dns-providers.md), you'll need to know how to create and check DNS stamps. Read the brief tutorial below to learn how to do it.
+If you’d like to update the list of [known DNS Providers](https://github.com/AdguardTeam/KnowledgeBaseDNS/blob/master/docs/general/dns-providers.md), you’ll need to know how to create and check DNS stamps. Read the brief tutorial below to learn how to do it.
 
 ### For DNS-over-HTTPS
 

docs/adguard-home/faq.md

@@ -298,7 +298,7 @@ DOMAIN {
 
 :::note
 
-Do not use subdirectories with the Apache reverse HTTP proxy.  It's a known issue ([#6604]) that Apache handles relative redirects differently than other web servers. This causes problems with the AdGuard Home web interface.
+Do not use subdirectories with the Apache reverse HTTP proxy.  It’s a known issue ([#6604]) that Apache handles relative redirects differently than other web servers. This causes problems with the AdGuard Home web interface.
 
 [#6604]: https://github.com/AdguardTeam/AdGuardHome/issues/6604
 

docs/dns-client/overview.md

@@ -39,7 +39,7 @@ Supported CPU architectures:
 
     :::caution
 
-    On macOS, it's crucial that globally installed daemons are owned by `root` (see the [`launchd` documentation][launchd-requirements]), so the `AdGuardDNSClient` executable must be placed in the `/Applications/` directory or its subdirectory.
+    On macOS, it’s crucial that globally installed daemons are owned by `root` (see the [`launchd` documentation][launchd-requirements]), so the `AdGuardDNSClient` executable must be placed in the `/Applications/` directory or its subdirectory.
 
     :::
 

docs/general/dns-filtering-syntax.md

@@ -34,7 +34,7 @@ If you are creating a blocklist, we recommend using the [Adblock-style syntax].
 
 - **Extensibility.** In the past decade, the Adblock-style syntax has greatly evolved, and we see no reason not to extend it even further and offer additional features for network-level blockers.
 
-If you're maintaining either a `/etc/hosts`-style blocklist or multiple filtering lists (regardless of type), we provide a tool for blocklist compilation. We named it [Hostlist compiler] and we use it ourselves to create [AdGuard DNS filter].
+If you’re maintaining either a `/etc/hosts`-style blocklist or multiple filtering lists (regardless of type), we provide a tool for blocklist compilation. We named it [Hostlist compiler] and we use it ourselves to create [AdGuard DNS filter].
 
 ## Basic examples {#basic-examples}
 
@@ -80,7 +80,7 @@ modifiers = [modifier0, modifier1[, ...[, modifierN]]]
 
 - `||`: matches the beginning of a hostname, including any subdomain. For instance, `||example.org` matches `example.org` and `test.example.org` but not `testexample.org`.
 
-- `^`: the separator character. Unlike browser ad blocking, there's nothing to separate in a hostname, so the only purpose of this character is to mark the end of the hostname.
+- `^`: the separator character. Unlike browser ad blocking, there’s nothing to separate in a hostname, so the only purpose of this character is to mark the end of the hostname.
 
 - `|`: a pointer to the beginning or the end of the hostname. The value depends on the character placement in the mask. For example, the rule `ample.org|` corresponds to `example.org` but not to `example.org.com`. `|example` corresponds to `example.org` but not to `test.example`.
 
@@ -129,7 +129,7 @@ You can change the behavior of a rule by adding modifiers. Modifiers must be loc
 
   `||example.org^` is the matching pattern. `$` is the delimiter, which signals that the rest of the rule are modifiers. `client=127.0.0.1` is the [`client`] modifier with its value, `127.0.0.1`. `,` is the delimiter between modifiers. And finally, `dnstype=A` is the [`dnstype`] modifier with its value, `A`.
 
-**NOTE:** If a rule contains a modifier not listed in this document, the whole rule **must be ignored**. This way we avoid false-positives when people are trying to use unmodified browser ad blockers' filter lists like EasyList or EasyPrivacy.
+**NOTE:** If a rule contains a modifier not listed in this document, the whole rule **must be ignored**. This way we avoid false-positives when people are trying to use unmodified browser ad blockers’ filter lists like EasyList or EasyPrivacy.
 
 #### `client` {#client-modifier}
 
@@ -147,7 +147,7 @@ The syntax is:
 $client=value1|value2|...
 ```
 
-You can also exclude clients by adding a `~` character before the value. In this case, the rule is not be applied to this client's DNS requests.
+You can also exclude clients by adding a `~` character before the value. In this case, the rule is not be applied to this client’s DNS requests.
 
 ```none
 $client=~value1
@@ -190,7 +190,7 @@ This modifier allows avoiding creating unnecessary exception rules when our bloc
 @@||net^
 ```
 
-The problem with this approach is that this way you will also unblock tracking domains that are located on those TLDs (i.e. `google-analytics.com`). Here's how to solve this with `denyallow`:
+The problem with this approach is that this way you will also unblock tracking domains that are located on those TLDs (i.e. `google-analytics.com`). Here’s how to solve this with `denyallow`:
 
 ```none
 *$denyallow=com|net
@@ -202,7 +202,7 @@ The problem with this approach is that this way you will also unblock tracking d
 
 - `@@*$denyallow=com|net`: unblock everything except for `*.com` and `*.net`.
 
-- `||example.org^$denyallow=sub.example.org`. block `example.org` and `*.example.org` but don't block `sub.example.org`.
+- `||example.org^$denyallow=sub.example.org`. block `example.org` and `*.example.org` but don’t block `sub.example.org`.
 
 #### `dnstype` {#dnstype-modifier}
 
@@ -259,7 +259,7 @@ The `dnsrewrite` response modifier allows replacing the content of the response
 
 **Rules with the `dnsrewrite` response modifier have higher priority than other rules in AdGuard Home and AdGuard DNS.**
 
-Responses to all requests for a host matching a `dnsrewrite` rule will be replaced. The answer section of the replacement response will only contain RRs that match the request's query type and, possibly, CNAME RRs. Note that this means that responses to some requests may become empty (`NODATA`) if the host matches a `dnsrewrite` rule.
+Responses to all requests for a host matching a `dnsrewrite` rule will be replaced. The answer section of the replacement response will only contain RRs that match the request’s query type and, possibly, CNAME RRs. Note that this means that responses to some requests may become empty (`NODATA`) if the host matches a `dnsrewrite` rule.
 
 The shorthand syntax is:
 
@@ -307,7 +307,7 @@ Name: example.net
 Address: 1.2.3.4
 ```
 
-Next, the `CNAME` rewrite. After that, all other records' values are summed as one response, so this:
+Next, the `CNAME` rewrite. After that, all other records’ values are summed as one response, so this:
 
 ```none
 ||example.com^$dnsrewrite=NOERROR;A;1.2.3.4
@@ -400,7 +400,7 @@ The rules with the `badfilter` modifier disable other basic rules to which they
 
 - `@@||example.org^$badfilter` disables `@@||example.org^`.
 
-  **NOTE:** The `badfilter` modifier currently doesn't work with `/etc/hosts`-style rules. `127.0.0.1 example.org$badfilter` will **not** disable the original `127.0.0.1 example.org` rule.
+  **NOTE:** The `badfilter` modifier currently doesn’t work with `/etc/hosts`-style rules. `127.0.0.1 example.org$badfilter` will **not** disable the original `127.0.0.1 example.org` rule.
 
 #### `ctag` {#ctag-modifier}
 
@@ -414,13 +414,13 @@ The syntax is:
 $ctag=value1|value2|...
 ```
 
-If one of client's tags matches the `ctag` values, this rule applies to the client. The syntax for exclusion is:
+If one of client’s tags matches the `ctag` values, this rule applies to the client. The syntax for exclusion is:
 
 ```none
 $ctag=~value1|~value2|...
 ```
 
-If one of client's tags matches the exclusion `ctag` values, this rule doesn't apply to the client.
+If one of client’s tags matches the exclusion `ctag` values, this rule doesn’t apply to the client.
 
 **Examples:**
 
@@ -503,11 +503,11 @@ consider it to be an [Adblock-style syntax] rule.
 
 If you are maintaining a blocklist and use different sources in it, [Hostlist compiler] may be useful to you. It is a simple tool that makes it easier to compile a hosts blocklist compatible with AdGuard Home, Private AdGuard DNS or any other AdGuard product with DNS filtering.
 
-What it's capable of:
+What it’s capable of:
 
 1. Compile a single blocklist from multiple sources.
 
-2. Exclude the rules you don't need.
+2. Exclude the rules you don’t need.
 
 3. Cleanup the resulting list: deduplicate, remove invalid rules, and compress the list.