quizz

[mohsenouederni]

Question 1
Digital __________ refers to the contribution of the Internet and associated digital media to the overall company sales and is depicted as a proportion of the overall revenue that is generated by sales.

1 point
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2.
Question 2
Chaffey and Ellis-Chadwick (2019) suggest the VQVC framework to identify the extent to which a company uses the appropriate types of digital objectives and metrics. VQVC focuses on _________ metrics.

1 point
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3.
Question 3
VQVC also focusses on Quality metrics, Value metrics and ________ search metrics.

1 point
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4.
Question 4
Value focuses on intention to purchase or the actual purchase. In this respect, digital marketers can focus on sales transactions and average value of orders. Therefore, it is important to assess the social media ___________ through Google Analytics.

1 point
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5.
Question 5
It also assesses page ___________ that indicate the pages that stimulate value and this measure assists in crafting effective digital consumer journeys.

1 point
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