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Revise talk details for Hidde van der Ploeg
Updated the speaker name and talk title, and revised the summary and content to reflect a focus on AI in app development. Update speaker image for 2025 Day 2 Talk 6 Replaced the image for the 'Less AI, more Magic' talk from pol.webp to hidde.webp and updated the agenda entry accordingly. Add Hidde as a speaker. Rename file.
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---
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title: "Less AI, more Magic"
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date: "2025-11-13"
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time: "15:30"
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name: "Hidde van der Ploeg"
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image: "/images/speakers/2025/hidde.webp"
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type: "Talk"
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summary: "I will show you how to craft magical experiences for your users using the power of AI, without explicitly highlighting the fact it’s using AI."
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---
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AI is everywhere these days and 90% of the time it's represented by a sparkles icon.
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During this session, I’ll explain why it’s sometimes best not to reveal the use of AI and offer examples of when it’s necessary to do so. I’ll also provide guidance on how to make longer loading times feel magical. The focus will be on designing AI features to ensure your app maintains its uniqueness. I will share real examples and key takeaways to remember when building your next AI-based feature.
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## Hidde van der Ploeg
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I'm a software maker from Amsterdam. Specializing in creating beautiful, user-centered software. You might know me as the maker of popular apps such as Helm for App Store Connect or NowPlaying. I also regularly speak at conferences around the world and work as a Senior UI Engineer at RevenueCat.

src/content/agenda/2025-day2-talk6-pol.md

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src/data/data-2025.json

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"image": "/images/speakers/2025/pascal.webp"
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},
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{
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"name": "Pol Piella Abadia",
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"image": "/images/speakers/2025/pol.webp",
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"xHandle": "polpielladev"
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"name": "Hidde van der Ploeg",
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"image": "/images/speakers/2025/hidde.webp",
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"xHandle": "hiddevdploeg"
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},
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{
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"name": "Joannis Orlandos",

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