diff --git a/pages/home/api-keys.mdx b/pages/home/api-keys.mdx
index 15c29262f..29c9d14b2 100644
--- a/pages/home/api-keys.mdx
+++ b/pages/home/api-keys.mdx
@@ -8,7 +8,7 @@ import { Steps, Tabs } from "nextra/components";
 # Getting Your API Key
 
 
-Before you begin, you'll need an Arcade account - if you haven't created one yet, you can [sign up here](https://api.arcade.dev/signup). Once you have an account, you can generate API keys through either our dashboard or CLI.
+Before you begin, you'll need an Arcade account - if you haven't created one yet, you can [sign up here](https://api.arcade.dev/signup?utm_source=docs&utm_medium=page&utm_campaign=get-api-key). Once you have an account, you can generate API keys through either our dashboard or CLI.
 
 
 <Tabs items={["Dashboard", "CLI"]}>
diff --git a/pages/home/custom-tools.mdx b/pages/home/custom-tools.mdx
index ce06d23fb..76e643dac 100644
--- a/pages/home/custom-tools.mdx
+++ b/pages/home/custom-tools.mdx
@@ -11,7 +11,7 @@ First, make sure you have these pre-requisites installed on your system:
 
 - **Python 3.10** or higher <br/> Verify your Python version by running `python --version` or `python3 --version` in your terminal.
 - **pip**: The Python package installer should be available. It's typically included with Python.
-- **Arcade Account**: Sign up for an [Arcade account](https://api.arcade.dev/signup) if you haven't already.
+- **Arcade Account**: Sign up for an [Arcade account](https://api.arcade.dev/signup?utm_source=docs&utm_medium=page&utm_campaign=custom-tools) if you haven't already.
 
 Let's set up Arcade and give it a try!
 
diff --git a/pages/home/install/local.mdx b/pages/home/install/local.mdx
index 75c3f463d..83ad1404c 100644
--- a/pages/home/install/local.mdx
+++ b/pages/home/install/local.mdx
@@ -16,7 +16,7 @@ Before you begin, make sure you have the following:
 
 - **Python 3.10 or higher**
 - **pip**: The Python package installer should be available. It's typically included with Python.
-- **Arcade Account**: Sign up for an [Arcade account](https://api.arcade.dev/signup) if you haven't already.
+- **Arcade Account**: Sign up for an [Arcade account](https://api.arcade.dev/signup?utm_source=docs&utm_medium=page&utm_campaign=local-install) if you haven't already.
 - **Package Manager**: Either Brew (macOS) or Apt (linux) to install the engine binary.
 
 Verify your Python version by running `python --version` or `python3 --version` in your terminal.
diff --git a/pages/home/quickstart.mdx b/pages/home/quickstart.mdx
index eb00a49b5..394028935 100644
--- a/pages/home/quickstart.mdx
+++ b/pages/home/quickstart.mdx
@@ -14,7 +14,7 @@ import { Prerequisites } from "@components/pages/quickstart/Prerequisites/prereq
 
 First, make sure you have these prerequisites installed on your system:
 
-- **Arcade Account**: Sign up for an [Arcade account](https://api.arcade.dev/signup) if you haven't already.
+- **Arcade Account**: Sign up for an [Arcade account](https://api.arcade.dev/signup?utm_source=docs&utm_medium=page&utm_campaign=quickstart) if you haven't already.
 
 <Prerequisites />
 
diff --git a/theme.config.tsx b/theme.config.tsx
index 3e77329f3..e314bf73b 100644
--- a/theme.config.tsx
+++ b/theme.config.tsx
@@ -37,9 +37,15 @@ const config: DocsThemeConfig = {
   navbar: {
     extraContent: (
       <>
-        <NavBarButton href="https://api.arcade.dev/signup"text="Sign Up" />
-        <NavBarButton href="https://api.arcade.dev/dashboard/playground/chat" text="Dashboard"
-        variant="outline" />
+        <NavBarButton
+          href="https://api.arcade.dev/signup?utm_source=docs&utm_medium=navbar&utm_campaign=signup"
+          text="Sign Up"
+        />
+        <NavBarButton
+          href="https://api.arcade.dev/dashboard/playground/chat?utm_source=docs&utm_medium=navbar&utm_campaign=dashboard"
+          text="Dashboard"
+          variant="outline"
+        />
       </>
     ),
   },