Skip to content

Latest commit

 

History

History
53 lines (32 loc) · 2.77 KB

File metadata and controls

53 lines (32 loc) · 2.77 KB

DAY 10: Competitor Analysis

In the fast-evolving landscape of User Experience (UX) design, staying ahead requires more than just creativity and innovation—it demands a keen understanding of your competitors. Competitor analysis in UX is a crucial step towards creating designs that not only meet user expectations but also outperform the competition.

🏆 Competitor Analysis

is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches.

How to do a competitor analysis

  1. Identify your objectives

    Example:
    if you’re creating a new app where users can stream movies and TV shows, one of your objectives might be to understand how competitors draw users’ attention to new entertainment choices
    .

  2. Identify your competitors

    These could be companies offering similar products or services, targeting the same user demographic.

  3. Analyzing Interaction and visual design

    • Delve into the interactive elements of competitor interfaces. Look at how they handle user interactions, such as form submissions, button clicks, or navigation.
    • Consider how they use color, imagery, and typography to convey their brand identity.
  4. Incorporating Findings into Your Design Process

    Identify patterns, strengths, and weaknesses in your competitors' UX design. Use these insights to inform your own design decisions.

About the Challenge:

In the world of e-commerce, standing out is crucial. AlfBuddy is facing stiff competition, and user feedback suggests that the website lacks certain features found on competitors' platforms.

Today, your task is to conduct a Competitor Analysis to gain insights into the strengths and weaknesses of rival pet shops. By identifying unique features, you aim to position AlfBuddy as a standout destination for pet enthusiasts.

✅ To-Do List

☐ Evaluate other companies similar to AlfBuddy
☐ Create a Competitor's Analysis

📋 Instructions

  1. Go to your figma homepage and check recents, find the file for Week 2 [day 8 - 11] : Activities

Instruction


  1. Check the day you're in in the pages section. Today is Day 10, so make sure you're on day 10 page section in figma.

Instruction

Show off your work!

Submit your work here (just paste the link of the figma file you've made): ../../submissions/exercises/day08-11.md

Resources

Guide to Competitor's Analysis