diff --git a/includes/wizards/class-newsletters-wizard.php b/includes/wizards/class-newsletters-wizard.php
index dd60a56fc6..4f9cea6f1c 100644
--- a/includes/wizards/class-newsletters-wizard.php
+++ b/includes/wizards/class-newsletters-wizard.php
@@ -424,6 +424,11 @@ private function get_tabs() {
 				];
 			}
 
+			$tabs[] = [
+				'textContent' => esc_html__( 'Tracking', 'newspack-plugin' ),
+				'href'        => admin_url( 'edit.php?post_type=' . Newspack_Newsletters::NEWSPACK_NEWSLETTERS_CPT . '&page=' . $this->slug . '#/tracking' ),
+			];
+
 			return $tabs;
 		}
 
diff --git a/src/wizards/newsletters/index.js b/src/wizards/newsletters/index.js
index 2ecc0ceeb7..403fbddaf3 100644
--- a/src/wizards/newsletters/index.js
+++ b/src/wizards/newsletters/index.js
@@ -31,7 +31,7 @@ class NewslettersWizard extends Component {
 				path: '/',
 			},
 			{
-				label: __( 'Tracking', 'newspack-plugin' ),
+				label: __( 'Ads Tracking', 'newspack-plugin' ),
 				path: '/tracking',
 			},
 		];
diff --git a/src/wizards/newsletters/views/tracking/index.js b/src/wizards/newsletters/views/tracking/index.js
index bf1199bdce..da6ff87413 100644
--- a/src/wizards/newsletters/views/tracking/index.js
+++ b/src/wizards/newsletters/views/tracking/index.js
@@ -52,17 +52,17 @@ export default withWizardScreen( () => {
 
 	return (
 		<>
-			<h1>{ __( 'Tracking', 'newspack-plugin' ) }</h1>
+			<h1>{ __( 'Ads Tracking', 'newspack-plugin' ) }</h1>
 			<ActionCard
 				title={ __( 'Click-tracking', 'newspack-plugin' ) }
-				description={ __( 'Track the clicks on the links in your newsletter.', 'newspack-plugin' ) }
+				description={ __( 'Track the clicks on ads in your newsletter.', 'newspack-plugin' ) }
 				disabled={ inFlight }
 				toggleOnChange={ handleChange( 'click' ) }
 				toggleChecked={ tracking.click }
 			/>
 			<ActionCard
-				title={ __( 'Tracking pixel', 'newspack-plugin' ) }
-				description={ __( 'Track the opens of your newsletter.', 'newspack-plugin' ) }
+				title={ __( 'Ads impressions', 'newspack-plugin' ) }
+				description={ __( 'Track the impressions of ads in your newsletter.', 'newspack-plugin' ) }
 				disabled={ inFlight }
 				toggleOnChange={ handleChange( 'pixel' ) }
 				toggleChecked={ tracking.pixel }