Typical use case:
User A: Hey, what's the long complex link for service xyz?
User B: Hmm.. I think it is in our goalie service.. Let me check.
User B finds the link by searching in Goalie. But only the target is clickable. What User B really wants is to easily share the goalie vanity url, to make it easier for User A to find the link in the future and to spread awareness about goalie.