Update README.md

Author: v-jaswel

Search/BingImageSearch/multiFeatured/README.md

@@ -21,7 +21,7 @@ This project framework provides examples for the **Bing Image Search SDK** for t
 
 ### Prerequisites
 
-- A cognitive services API key with which to authenticate the SDK's calls. [Sign up here](https://azure.microsoft.com/en-us/services/cognitive-services/directory/) by navigating to the **Search** services and acquiring a Bing Image Search API key. You can get a trial key for **free** which will expire after 30 days.
+- A cognitive services API key with which to authenticate the SDK's calls. [Create a new Azure account, and try Cognitive Services for free.](https://azure.microsoft.com/free/cognitive-services/)
 - Maven
 
 ### Quickstart
@@ -38,8 +38,8 @@ To get these samples running locally, simply get the pre-requisites above, then:
 [Search for images using the Bing Image Search SDK and Java](https://docs.microsoft.com/en-us/azure/cognitive-services/bing-image-search/image-sdk-java-quickstart)
 [http://azure.com/java](http://azure.com/java)
 
-If you don't have a Microsoft Azure subscription you can get a FREE trial account [here](http://go.microsoft.com/fwlink/?LinkId=330212)
+If you don't have a Microsoft Azure subscription you can visit [the Microsoft Cognitive Services Web site](https://azure.microsoft.com/free/cognitive-services/), create a new Azure account, and try Cognitive Services for free.
 
 ---
 
-This project has adopted the [Microsoft Open Source Code of Conduct](https://opensource.microsoft.com/codeofconduct/). For more information see the [Code of Conduct FAQ](https://opensource.microsoft.com/codeofconduct/faq/) or contact [[email protected]](mailto:[email protected]) with any additional questions or comments.
+This project has adopted the [Microsoft Open Source Code of Conduct](https://opensource.microsoft.com/codeofconduct/). For more information see the [Code of Conduct FAQ](https://opensource.microsoft.com/codeofconduct/faq/) or contact [[email protected]](mailto:[email protected]) with any additional questions or comments.