Updated key instruction

Author: wiazur

Search/BingEntitySearch/README.md

@@ -31,7 +31,7 @@ To get these samples running locally, simply get the pre-requisites above, then:
 
 1. git clone https://github.com/Azure-Samples/cognitive-services-java-sdk-samples.git
 2. cd cognitive-services-java-sdk-samples/Search/BingEntitySearch
-3. Either set a system environment variable named `AZURE_BING_SAMPLES_API_KEY` to your cognitive Services API key, or copy your key into the program. If you are going to set the AZURE_BING_SAMPLES_API_KEY environment variable, make sure to set it based on your OS, then reopen your command prompt or IDE. If not, you might get an API key not found exception.
+3. Set a system environment variable named `BING_ENTITY_SEARCH_SUBSCRIPTION_KEY` and add your subscription key value. Reopen your command prompt or IDE. If not, you might get an API key not found exception.
 4. mvn compile exec:java
 
 ## More information ##
@@ -44,4 +44,4 @@ If you don't have a Microsoft Azure subscription you can get a FREE trial accoun
 
 ---
 
-This project has adopted the [Microsoft Open Source Code of Conduct](https://opensource.microsoft.com/codeofconduct/). For more information see the [Code of Conduct FAQ](https://opensource.microsoft.com/codeofconduct/faq/) or contact [[email protected]](mailto:[email protected]) with any additional questions or comments.
+This project has adopted the [Microsoft Open Source Code of Conduct](https://opensource.microsoft.com/codeofconduct/). For more information see the [Code of Conduct FAQ](https://opensource.microsoft.com/codeofconduct/faq/) or contact [[email protected]](mailto:[email protected]) with any additional questions or comments.