diff --git a/e2e-tests/specs/onboarding.spec.js b/e2e-tests/specs/onboarding.spec.js
index f9a02a47..67605aac 100644
--- a/e2e-tests/specs/onboarding.spec.js
+++ b/e2e-tests/specs/onboarding.spec.js
@@ -127,7 +127,7 @@ test.describe('Onboarding', () => {
             page.getByRole('heading', { name: 'We are importing your new' }),
         ).toBeVisible();
 
-        await page.waitForSelector('.ob-import-done', { timeout: 10000 });
+        await page.waitForSelector('.ob-import-done', { timeout: 60000 });
 
         await expect(page.getByRole('textbox', { name: 'Enter your email' })).toBeVisible();
         await expect(page.locator('#inspector-select-control-0')).toBeVisible(); // User experience selector.
diff --git a/includes/Admin.php b/includes/Admin.php
index 49223219..ec4b873a 100755
--- a/includes/Admin.php
+++ b/includes/Admin.php
@@ -75,6 +75,7 @@ public function init() {
 		add_action( 'admin_enqueue_scripts', array( $this, 'enqueue' ) );
 		add_filter( 'ti_tpc_editor_data', array( $this, 'add_tpc_editor_data' ), 20 );
 		add_action( 'admin_init', array( $this, 'activation_redirect' ) );
+		add_filter( 'themeisle_sdk_blackfriday_data', array( $this, 'add_black_friday_data' ) );
 
 		$this->setup_white_label();
 
@@ -719,6 +720,8 @@ public function enqueue() {
 					);
 				}
 			}
+
+			do_action( 'themeisle_internal_page', TIOB_BASENAME, 'onboarding' );
 		}
 
 		$is_tiob_page = strpos( $screen->id, '_page_tiob-plugin' ) !== false;
@@ -746,6 +749,8 @@ public function enqueue() {
 		wp_enqueue_script( 'tiob' );
 
 		wp_set_script_translations( 'tiob', 'templates-patterns-collection' );
+
+		do_action( 'themeisle_internal_page', TIOB_BASENAME, 'onboarding' );
 	}
 
 	/**
@@ -1390,4 +1395,30 @@ private function get_prefix_for_menu_item() {
 
 		return $prefix;
 	}
+
+	/**
+	 * Add Black Friday data.
+	 *
+	 * @param array $configs The configuration array for the loaded products.
+	 *
+	 * @return array
+	 */
+	public function add_black_friday_data( $configs ) {
+		$config = $configs['default'];
+
+		// translators: %1$s - plugin name, %2$s - HTML tag, %3$s - discount, %4$s - HTML tag, %5$s - company name.
+		$message_template = __( 'Brought to you by the team behind %1$s— our biggest sale of the year is here: %2$sup to %3$s OFF%4$s on premium products from %5$s! Limited-time only.', 'templates-patterns-collection' );
+
+		$config['message']  = sprintf( $message_template, 'Starter Sites & Templates by Neve', '<strong>', '70%', '</strong>', '<strong>Themeisle</strong>' );
+		$config['sale_url'] = add_query_arg(
+			array(
+				'utm_term' => 'free',
+			),
+			tsdk_translate_link( tsdk_utmify( 'https://themeisle.link/all-bf', 'bfcm', 'templates-patterns-collection' ) )
+		);
+
+		$configs[ TIOB_BASENAME ] = $config;
+
+		return $configs;
+	}
 }