Add note about visibility and brand building

Author: dokempf

paper.tex

@@ -304,6 +304,7 @@ \subsection{Development Services}
 Without a central RSE department to anchor such specialized expertise, it would probably be infeasible to establish such a service.
 Also, having this expertise centralized allows for synergies in the deployment procedure for mobile apps:
 The RSE department can create institutional accounts with the app stores and manage the time consuming deployment process including hard-to-setup procedures like code signing.
+Besides the technical benefits of this central deployment procedure, the institution will also benefit from the increased visibility and potentially be able to build a brand with its technological output.
 
 \subsection{Teaching Services}