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Add note about visibility and brand building
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paper.tex

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@@ -304,6 +304,7 @@ \subsection{Development Services}
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Without a central RSE department to anchor such specialized expertise, it would probably be infeasible to establish such a service.
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Also, having this expertise centralized allows for synergies in the deployment procedure for mobile apps:
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The RSE department can create institutional accounts with the app stores and manage the time consuming deployment process including hard-to-setup procedures like code signing.
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Besides the technical benefits of this central deployment procedure, the institution will also benefit from the increased visibility and potentially be able to build a brand with its technological output.
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\subsection{Teaching Services}
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