how many customer interviews?

[hyunjimoon]

existing scholars

• https://youtu.be/fqOHNmlMzJY?si=lbk10V4BX7UjUEcU

question: larger potential for lift = smaller test

[hyunjimoon]

curated list:

curated_literature.pdf

[tomfid]

Larger sample > larger test seems counterintuitive, since sample variation depends on sample size, not population size.

[tomfid]

This reminds me of the old "secretary problem" in optimal stopping.