chore(ci): add notification channel for build pipeline [backport 2.21] (#12514)

Backport 34e6b84 from #12426 to 2.21.

This PR adds a channel for notifications.

One-pipeline added notification messages for failed releases. More
notifications may be added in the future

## Checklist
- [x] PR author has checked that all the criteria below are met
- The PR description includes an overview of the change
- The PR description articulates the motivation for the change
- The change includes tests OR the PR description describes a testing
strategy
- The PR description notes risks associated with the change, if any
- Newly-added code is easy to change
- The change follows the [library release note
guidelines](https://ddtrace.readthedocs.io/en/stable/releasenotes.html)
- The change includes or references documentation updates if necessary
- Backport labels are set (if
[applicable](https://ddtrace.readthedocs.io/en/latest/contributing.html#backporting))

## Reviewer Checklist
- [x] Reviewer has checked that all the criteria below are met 
- Title is accurate
- All changes are related to the pull request's stated goal
- Avoids breaking
[API](https://ddtrace.readthedocs.io/en/stable/versioning.html#interfaces)
changes
- Testing strategy adequately addresses listed risks
- Newly-added code is easy to change
- Release note makes sense to a user of the library
- If necessary, author has acknowledged and discussed the performance
implications of this PR as reported in the benchmarks PR comment
- Backport labels are set in a manner that is consistent with the
[release branch maintenance
policy](https://ddtrace.readthedocs.io/en/latest/contributing.html#backporting)

Co-authored-by: Laplie Anderson <[email protected]>
Co-authored-by: Alberto Vara <[email protected]>
Co-authored-by: Brett Langdon <[email protected]>

Author: 4 people