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description: 'Learn to build data teams and ethical AI in healthcare: actionable personalization, A/B testing for digital therapeutics, GDPR-safe experiments.'
19
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intro: How can AI power effective digital therapeutics while balancing personalization, rapid experimentation, and patient safety? In this episode, Stefan Gudmundsson — Director of Data, Analytics, and AI with a track record building ML and data teams at Sidekick Health, King, H&M, and CCP Games — walks through practical approaches for AI in healthcare and digital therapeutics. <br><br> We cover how machine learning is applied to diagnosis, drug discovery, and biologics (AlphaFold); Sidekick Health’s gamified digital therapeutics and quality‑of‑life goals; behavioral design that minimizes in‑app time; and engagement strategies like charity incentives versus leaderboards. Stefan explains building the analytics foundation—data pipelines, dashboards, and experimentation capabilities—and why A/B testing and agenda‑driven recommender systems are core to personalization. He also tackles data privacy and ethics (GDPR/HIPAA, de‑identification), remote monitoring with wearables, clinical trials versus app experiments, managing medical risk, and hiring and scaling data, ML, and engineering teams. <br><br> Listen to get concrete frameworks for building data teams, running safe, measurable experiments, designing personalized interventions, and embedding ethical safeguards into AI-driven digital therapeutics
19
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intro: How can AI power effective digital therapeutics while balancing personalization, rapid experimentation, and patient safety? In this episode, Stefan Gudmundsson — Director of Data, Analytics, and AI with a track record building ML and data teams at Sidekick Health, King, H&M, and CCP Games — walks through practical approaches for AI in healthcare and digital therapeutics. <br><br> We cover how machine learning is applied to diagnosis, drug discovery, and biologics (AlphaFold); Sidekick Health’s gamified digital therapeutics and quality-of-life goals; behavioral design that minimizes in-app time; and engagement strategies like charity incentives versus leaderboards. Stefan explains building the analytics foundation—data pipelines, dashboards, and experimentation capabilities—and why A/B testing and agenda-driven recommender systems are core to personalization. He also tackles data privacy and ethics (GDPR/HIPAA, de-identification), remote monitoring with wearables, clinical trials versus app experiments, managing medical risk, and hiring and scaling data, ML, and engineering teams. <br><br> Listen to get concrete frameworks for building data teams, running safe, measurable experiments, designing personalized interventions, and embedding ethical safeguards into AI-driven digital therapeutics
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