Commit e08a725
authored
Merge pull request #76 from DataTalksClub/podcast-improvements-seo
## All podcasts that had transcripts now have
This update improves SEO by making each podcast page more informative and relevant to search engines.
Updated 190+ podcast markdown files:
* **Updated `titles` and timestamps** make content clearer and more structured, helping both users and crawlers understand what each episode covers.
* **`Descriptions`** enhance how pages appear in search results, increasing the chance of clicks.
* **`Intro` text** adds context and keyword-rich content, improving topical relevance and readability.
Added 190+ timestamp files in `podcast-timestamps/`
Together, these changes strengthen on-page SEO and help podcast episodes rank better for specific topics and guest names.
Addresses many features described here: #61
## Added schema markup for podcast pages
Schema markup helps search engines understand the content of each podcast page more precisely. By providing structured data about videos, audio, and episode details, we make it easier for Google to display rich snippets, video previews, and podcast listings in search results. This improves visibility, click-through rates, and discoverability across platforms like Google Search and Google Podcasts.
Elements include:
- VideoObject
- BreadcrumbList
- AudioObject
- PodcastEpisode
Includes author/guest info, platform links (YouTube, Apple, Spotify, Anchor), and action metadata.
These comply with:
- https://schema.org/
- https://developers.google.com/search/docs/appearance/structured-data/search-gallery
Each individual page can be checked using these validators by either copying and pasting the URL of the page or its source code:
- https://validator.schema.org/
- https://developers.google.com/search/docs/appearance/structured-data
## New front matter fields for podcast pages required for schema markup
These new front matter fields improve both **structured data accuracy** and **content discoverability** in search results.
* **`dateadded`** helps search engines identify when the episode was first published, supporting features like “new podcast” highlights and improving freshness signals for SEO.
* **`duration`** provides the exact length of each episode, making podcast previews more informative and eligible for enhanced display formats.
* **`quotableClips`** adds structured snippets linking to key moments in the episode, increasing engagement and enabling deep linking to specific topics or quotes.
By generating and maintaining these fields automatically through scripts, we ensure all podcast pages are complete, consistent, and optimized for rich results.
### `dateadded` - date when the podcast was uploaded to the website
How to add it: Created a script to add the `dateadded` field to each podcast page front matter based on the Git log
### `duration` - a calculated duration of the podcast recording based on the transcript
How to add it: Created a script to calculate the duration of the podcast and add it to the frontmatter of each podcast.
### `quotableClips` - a list of structured snippets linking to key moments in the episode, increasing engagement and enabling deep linking to specific topics or quotes
How to add: Created a script to add episode clips of the podcast and add it to the frontmatter of each podcast.
Each clip in the quotableClips array contains:
- name: The timestamp title/description (e.g., "Podcast Introduction: guest Antonis and episode themes")
- startOffset: Start time in seconds (e.g., 0, 148)
- url: YouTube URL with time parameter (e.g., https://www.youtube.com/watch?v=-Gj7SaI-QW4&t=148)
- endOffset: Start time in seconds (e.g., 0, 148)File tree
363 files changed
+62737
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lines changed- _layouts
- _podcast
- assets
- podcast-timestamps
- scripts
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