feat: Show comparable Action Rate in AMP vs Non-AMP email dashboard #23
Description
Summary
Update the ModTools AMP vs Non-AMP Email Engagement dashboard to show a comparable "Action Rate" metric.
Current Issues
- Open rates are NOT directly comparable (non-AMP tracking pixels blocked by many providers)
- Click rates ARE comparable
- Email replies are NOT tracked in email_tracking table (being fixed in feat: Embed email tracking ID in chat notification reply-to address #21, feat: Parse tracking ID from email replies and update email_tracking #22)
Proposed Changes
1. Add Action Rate Metric
Action Rate = any interaction that shows engagement
- For AMP emails: clicks + AMP replies + email replies
- For non-AMP emails: clicks + email replies
This provides a directly comparable metric between AMP and non-AMP emails.
2. Show Breakdown
Display sub-categories:
- Click rate
- AMP Reply rate (AMP only)
- Email Reply rate
3. Mark Open Rate as Indicative
Add note: "Open Rate is indicative, not directly comparable (non-AMP tracking may be blocked)"
Related
- Depends on feat: Embed email tracking ID in chat notification reply-to address #21 (iznik-batch: embed tracking ID)
- Depends on feat: Parse tracking ID from email replies and update email_tracking #22 (iznik-server: parse tracking ID and update email_tracking)