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02-DATA-QUALITY.md

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Data Quality

Reference

Causes of Bad Data

  • Missing Records
  • Duplicate Records
  • No Data Standards
  • Incomplete Records
  • Stale Data

Benefits of Good Data

  • Prospect and target new customers
  • Identify cross-sell and upsell opportunities
  • Gain account insights
  • Increase efficiency
  • Retrieve the right info fast
  • Build trust with customers
  • Increase adoption by reps
  • Plan and align territories better
  • Score and route leads faster

Install and Run the Data Quality Analysis Dashboards App

  1. Go to Data Quality Analysis Dashboards App
  2. Click Get It Now. The wizard guides you through the installation steps.
  3. In your Salesforce org, from the app menu, click Dashboards. To see all the dashboards in the package, click All Dashboards.