chore: update github PR template

Author: CITguy

.github/PULL_REQUEST_TEMPLATE.md

@@ -1,6 +1,7 @@
-JIRA: 
+<!-- JIRA story identifier (e.g., SURF-1234) -->
+JIRA:
 
 ### LGTM's
-- [ ] Dev LGTM
-- [ ] Design LGTM
-- [ ] Zoom LGTM
+* [ ] Dev LGTM
+* [ ] Dev LGTM
+<!--* [ ] Design LGTM --><!-- uncomment if PR has any noticeable visual changes -->