add a couple of in-links to new page

Author: genwhittTTD

docs/guides/integration-prebid-client-server.md

@@ -375,3 +375,7 @@ if you're using Prebid.js, and you're planning to pass UID2 tokens to Google usi
 
 - In your Google Ad Manager account, make sure that encrypted signals are properly shared with third-party bidders: see [Allow Secure Signals Sharing](integration-google-ss.md#allow-secure-signals-sharing).
 - Update your Prebid.js configuration: see [Optional: Enable Secure Signals in Prebid.js](integration-google-ss.md#optional-enable-secure-signals-in-prebidjs).
+
+## Implementing SSO Login
+
+For information about implementing one or more Single Sign-On (SSO) options in the context of UID2 for users visiting your webpages, see [Publisher Integration with SSO Providers](../ref-info/ref-integration-sso-providers.md).

docs/guides/integration-prebid-client-side.md

@@ -196,3 +196,7 @@ if you're using Prebid.js, and you're planning to pass UID2 tokens to Google usi
 
 - In your Google Ad Manager account, make sure that encrypted signals are properly shared with third-party bidders: see [Allow Secure Signals Sharing](integration-google-ss.md#allow-secure-signals-sharing).
 - Update your Prebid.js configuration: see [Optional: Enable Secure Signals in Prebid.js](integration-google-ss.md#optional-enable-secure-signals-in-prebidjs).
+
+## Implementing SSO Login
+
+For information about implementing one or more Single Sign-On (SSO) options in the context of UID2 for users visiting your webpages, see [Publisher Integration with SSO Providers](../ref-info/ref-integration-sso-providers.md).

docs/overviews/overview-publishers.md

@@ -34,7 +34,7 @@ The following steps provide a high-level outline of the workflow intended for or
 
 1. A user visits a publisher website, mobile app, or CTV app.
 
-1. The publisher provides transparency around its data practices and asks the user to provide an email address or phone number.
+1. The publisher provides transparency around its data practices and asks the user to provide an email address or phone number, by [SSO login](#implementing-sso-on-publisher-pages) or other means.
 
 1. Once the user has provided an email address or phone number, the publisher sends it to the UID2 Operator via an SDK or direct API integration.
    :::tip
@@ -156,6 +156,10 @@ The following resources are available for publishers integrating with Google Ad
 | IMA for Android | [UID2 IMA Plugin for Android Integration Guide](../guides/mobile-plugin-ima-android.md) | A guide that enables publishers using the Google Interactive Media Ads (IMA) SDK to include UID2 tokens in ad requests from their Android apps. |
 | IMA for iOS | [UID2 IMA Plugin for iOS Integration Guide](../guides/mobile-plugin-ima-ios.md) | A guide that enables publishers using the Google Interactive Media Ads (IMA) SDK to include UID2 tokens in ad requests from their iOS apps. |
 
+## Implementing SSO Login
+
+For information about implementing one or more Single Sign-On (SSO) options in the context of UID2 for users visiting your webpages, see [Publisher Integration with SSO Providers](../ref-info/ref-integration-sso-providers.md).
+
 ## FAQs for Publishers
 
 For a list of frequently asked questions for publishers using the UID2 framework, see [FAQs for Publishers](/docs/getting-started/gs-faqs.md#faqs-for-publishers).