minor mods

Author: genwhittTTD

docs/ref-info/images/resource/UID2 Implementation Playbook.pptx

@@ -9,13 +9,13 @@ import Link from '@docusaurus/Link';
 
 # How a UID2 Token Is Generated
 
-When a publisher sends <Link href="../ref-info/glossary-uid#gl-dii">DII</Link> (email or phone number) to UID2, and in return receives a <Link href="../ref-info/glossary-uid#gl-uid2-token">UID2 token</Link> to use for targeted advertising, there is a very specific sequence of processing steps that occurs. Some steps must be taken by the publisher; most are taken by the UID2 service.
+When a publisher sends <Link href="../ref-info/glossary-uid#gl-dii">DII</Link> (email or phone number) to UID2, and in return receives a <Link href="../ref-info/glossary-uid#gl-uid2-token">UID2 token</Link> to use for targeted advertising, there is a very specific sequence of processing steps that occurs.
 
 It's very important that the exact steps are performed, in the correct sequence:
 - When steps are performed in sequence, the resulting value **matches** other instances of tokens generated from online activity by the same individual, and therefore the token is **valuable** for targeted advertising.
 - If steps are taken out of sequence, the resulting value **does not match** other instances of tokens generated from online activity by the same individual, and therefore the token is **not valid** for targeted advertising.
 
-Some preliminary steps are performed by the publisher; most processing steps are done by the UID2 Operator. For a summary, see [Steps to Create a UID2 Token](#steps-to-create-a-uid2-token). For visuals, see [Creating a UID2 Token&#8212;Example](#creating-a-uid2-tokenexample).
+ Some preliminary steps are taken by the publisher; most processing steps are done by the UID2 Operator. For a summary, see [Steps to Create a UID2 Token](#steps-to-create-a-uid2-token). For visuals, see [Creating a UID2 Token&#8212;Example](#creating-a-uid2-tokenexample).
 
 <!-- Here's a common scenario.
 
@@ -28,7 +28,7 @@ A publisher has a user's email address or phone number, and wants to generate a
 
 ## Steps to Create a UID2 Token
 
-The following table shows the steps for creating a UID2 token from DII, and shows who performs each step.
+The following table shows the steps for creating a UID2 token from DII, the sequence, and who performs each step.
 
 For an example showing each step performed on a sample value, see [Creating a UID2 Token&#8212;Example](#creating-a-uid2-tokenexample).
 
@@ -45,7 +45,7 @@ For an example showing each step performed on a sample value, see [Creating a UI
     <tr>
       <td>1</td>
       <td>Normalization</td>
-      <td>Email: Publisher or UID2 service<br/>Phone number: Publisher must normalize</td>
+      <td>**Email**: Publisher or UID2 service<br/>**Phone number**: Publisher must normalize</td>
       <td>[Email Address Normalization](../getting-started/gs-normalization-encoding.md#email-address-normalization)<br/>[Phone Number Normalization](../getting-started/gs-normalization-encoding.md#phone-number-normalization)</td>
     </tr>
     <tr>
@@ -64,7 +64,7 @@ For an example showing each step performed on a sample value, see [Creating a UI
       <td>4</td>
       <td>Send value to UID2 Operator via the [POST&nbsp;/token/generate](../endpoints/post-token-generate.md) endpoint, an SDK, Prebid.js, or another supported avenue.</td>
       <td>Publisher</td>
-      <td>Various: For a summary, see [Implementation Resources](../overviews/overview-publishers.md#implementation-resources)</td>
+      <td>Various: for a summary, see [Implementation Resources](../overviews/overview-publishers.md#implementation-resources)</td>
     </tr>
   </tbody>
 </table>