additional mods

Author: genwhittTTD

docs/guides/integration-ctv-guide.md

@@ -118,11 +118,11 @@ The following table shows supported operating systems, with links to applicable
 
 The following points are best practices for CTV integrations:
 
-- **Rotate tokens well in advance**
+- **Rotate tokens in advance**
 
-  You can refresh the UID2 token at any time that's strategic. If the token was refreshed before its expiration date, both new and old tokens are usable for a while, until the old token expires. The TTL (time to live) timestamp is part of the response body returned by the UID2 Operator when the token is generated or refreshed.
-  
-  Top CTV ad activity is tied to traffic spikes during ad breaks; generating or refreshing UID2 tokens during these times is not ideal. Because of this, we recommend that you plan to have tokens generated or refreshed before these busy times.
+- CTV ad activity is tied to traffic spikes during ad breaks; generating or refreshing UID2 tokens during these times is not ideal. We recommend that you generate or refresh tokens before these busy times.
+
+  If the token was refreshed before its expiration date, you can use either the new or the old token for a while, until the old token expires. The TTL (time to live) timestamp is part of the response body returned by the UID2 Operator when the token is generated or refreshed.
 
 - **Rotate tokens only when needed**