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Copy file name to clipboardExpand all lines: docs/guides/integration-options-publisher-web.md
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title: Web Integration Overview
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title: Publisher Web Integration Overview
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description: Overview of the publisher options for UID2 web integration.
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hide_table_of_contents: false
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sidebar_position: 02
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displayed_sidebar: sidebarPublishers
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---
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import Link from '@docusaurus/Link';
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import PrivateOperatorOption from '../snippets/_private-operator-option.mdx';
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# Web Integration Overview
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# Publisher Web Integration Overview
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As a publisher, there are many ways that you can integrate with UID2 to generate identity tokens to be passed into the RTB <Linkhref="../ref-info/glossary-uid#gl-bidstream">bidstream</Link> in the context of your web pages.
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There are many ways you can accomplish these key steps. The simplest and fastest implementation is a full client-side implementation using Prebid.js 8.21.0 or later.
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## Private Operator Option
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<PrivateOperatorOption/>
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## Integration Options Summary
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The following table summarizes the solutions available for each integration step.
import IntegratingWithSSO from '../snippets/_integrating-with-sso.mdx';
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import Link from '@docusaurus/Link';
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import IntegratingWithSSO from '../snippets/_integrating-with-sso.mdx';
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import PrivateOperatorOption from '../snippets/_private-operator-option.mdx';
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import PublisherImplementationResources from '../snippets/_publisher-implementation-resources.mdx';
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As a publisher, you can benefit from the cross-device presence of Unified ID 2.0 (UID2) and take advantage of a consistent identity fabric on all your inventory.
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<IntegratingWithSSO />
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## Private Operator Option
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<PrivateOperatorOption/>
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## Getting Started
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To get started, follow these steps:
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## Implementation Resources
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The following resources are available for publishers to implement UID2:
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-[Web Integrations](#web-integrations)
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-[Mobile Integrations](#mobile-integrations)
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-[CTV Integrations](#ctv-integrations)
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-[Prebid Integrations](#prebid-integrations)
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-[Google Ad Manager Integrations](#google-ad-manager-integrations)
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### Web Integrations
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The following resources are available for publisher web integrations.
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:::tip
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For a detailed summary of web integration options, see [Web Integration Overview](../guides/integration-options-publisher-web.md).
| Prebid (Overview) |[UID2 Integration Overview for Prebid](../guides/integration-prebid.md)| An overview of options for publishers who want to integrate with UID2 and generate <Linkhref="../ref-info/glossary-uid#gl-uid2-token">UID2 tokens</Link> (advertising tokens) to be passed by Prebid.js or the Prebid Mobile SDK in the RTB bidstream. |
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| Prebid.js Client-Side Integration |[UID2 Client-Side Integration Guide for Prebid.js](../guides/integration-prebid-client-side.md)| A guide for publishers who want to request UID2 tokens client-side, which is the easiest implementation approach, and choose to have Prebid.js manage the following: <ul><li>Token generation and <ahref="../ref-info/glossary-uid#gl-token-refresh">token refresh</a>.</li><li>Passing the tokens into the RTB bidstream.</li></ul> |
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| Prebid.js Client-Server Integration |[UID2 Client-Server Integration Guide for Prebid.js](../guides/integration-prebid-client-server.md)| A guide for publishers who want to integrate with UID2 and generate UID2 tokens to be passed by Prebid.js in the RTB bidstream, but want to generate tokens server-side: for example, publishers who are using a <Linkhref="../ref-info/glossary-uid#gl-private-operator">Private Operator</Link>. |
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| JavaScript (Overview) |[UID2 Integration Overview for JavaScript](../guides/integration-javascript.md)| An overview of options for publishers who want to integrate with UID2 using the JavaScript SDK. |
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| JavaScript Client-Side Integration |[Client-Side Integration Guide for JavaScript](../guides/integration-javascript-client-side.md)| A guide for publishers who want to integrate with UID2 using only client-side JavaScript changes, which is the easiest implementation approach.<br/>The SDK for JavaScript manages token generation and token refresh automatically. |
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| JavaScript Client-Server Integration |[Client-Server Integration Guide for JavaScript](../guides/integration-javascript-client-server.md)| A publisher guide covering standard web integration scenarios that use the SDK for JavaScript and require tokens to be generated on the server side and passed to the publisher web pages. |
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| Server-Side Integration |[Publisher Integration Guide, Server-Side](../guides/integration-publisher-server-side.md)| A guide for publishers who do not use the [SDK for JavaScript](../sdks/sdk-ref-javascript.md). |
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| Publisher/SSP Integration with GAM |[Google Ad Manager Secure Signals Integration Guide](../guides/integration-google-ss.md)| A guide covering the additional steps needed for publishers using UID2 with the Google Ad Manager Secure Signals feature (previously known as Encrypted Signals for Publishers, ESP). |
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### Mobile Integrations
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The following resources are available for publisher integrations supporting Android or iOS devices.
| Android/iOS (Overview) |[Mobile Integration Overview for Android and iOS](../guides/integration-mobile-overview.md)| An overview of options for mobile app publishers who want to integrate with UID2 using the SDK for Android or the SDK for iOS. |
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| Android/iOS, Client-Side Integration |[Client-Side Integration Guide for Mobile](../guides/integration-mobile-client-side.md)| An integration guide for mobile app publishers who want to integrate with UID2 with changes only within the mobile app (no server-side changes). |
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| Android/iOS, Client-Server Integration |[Client-Server Integration Guide for Mobile](../guides/integration-mobile-client-server.md)| An integration guide for mobile app publishers who want to integrate with UID2 by doing the following:<ol><li>Generating UID2 tokens server-side via either a Public or Private Operator.</li><li>Passing the resulting <Linkhref="../ref-info/glossary-uid#gl-identity">identities</Link> to a mobile app for passing into the bidstream.</li></ol> |
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| Android/iOS, Server-Side Integration |[Server-Side Integration Guide for Mobile](../guides/integration-mobile-server-side.md)| An integration guide for mobile app publishers who want to manage the UID2 token entirely on the server side. |
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| Android |[SDK for Android Reference Guide](../sdks/sdk-ref-android.md)|An SDK that facilitates the process of generating or establishing client identity using UID2 and retrieving UID2 tokens for publishers that need to support Android apps. |
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| iOS |[SDK for iOS Reference Guide](../sdks/sdk-ref-ios.md)| An SDK that facilitates the process of generating or establishing client identity using UID2 and retrieving UID2 tokens for publishers that need to support iOS apps. |
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### CTV Integrations
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The following resources are available for publisher integrations supporting CTV.
| CTV |[CTV Integration Guide](../guides/integration-ctv-guide.md)| A summary of CTV integration options, with links to additional information and instructions. |
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### Prebid Integrations
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The following resources are available for publishers integrating with Prebid.
| Prebid (Overview) |[UID2 Integration Overview for Prebid](../guides/integration-prebid.md)| An overview of options for publishers who want to integrate with UID2 and generate <Linkhref="../ref-info/glossary-uid#gl-uid2-token">UID2 tokens</Link> (advertising tokens) to be passed by Prebid.js or the Prebid Mobile SDK in the RTB bidstream. |
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| Prebid.js Client-Side Integration |[UID2 Client-Side Integration Guide for Prebid.js](../guides/integration-prebid-client-side.md)| A guide for publishers who want to request UID2 tokens client-side, which is the easiest implementation approach, and choose to have Prebid.js manage the following: <ul><li>Token generation and token refresh.</li><li>Passing the tokens into the RTB bidstream.</li></ul> |
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| Prebid.js Client-Server Integration |[UID2 Client-Server Integration Guide for Prebid.js](../guides/integration-prebid-client-server.md)| A guide for publishers who want to integrate with UID2 and generate UID2 tokens to be passed by Prebid.js in the RTB bidstream, but want to generate tokens server-side: for example, publishers who are using a Private Operator. |
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| Prebid.js on Mobile |[UID2 Mobile Integration for Prebid.js](../guides/integration-prebid-mobile-summary.md)| A summary of information resources for UID2 integration with Prebid.js on mobile devices. |
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### Google Ad Manager Integrations
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The following resources are available for publishers integrating with Google Ad Manager.
| Publisher/SSP Integration with GAM |[Google Ad Manager Secure Signals Integration Guide](../guides/integration-google-ss.md)| A guide covering the additional steps needed for publishers using UID2 with the Google Ad Manager Secure Signals feature (previously known as Encrypted Signals for Publishers, ESP). |
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| GMA for Android |[UID2 GMA Plugin for Android Integration Guide](../guides/mobile-plugin-gma-android.md)| A guide that enables publishers using the Google Mobile Ads (GMA) SDK to include UID2 tokens in ad requests from their Android apps. |
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| GMA for iOS |[UID2 GMA Plugin for iOS Integration Guide](../guides/mobile-plugin-gma-ios.md)| A guide that enables publishers using the Google Mobile Ads (GMA) SDK to include UID2 tokens in ad requests from their iOS apps. |
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| IMA for Android |[UID2 IMA Plugin for Android Integration Guide](../guides/mobile-plugin-ima-android.md)| A guide that enables publishers using the Google Interactive Media Ads (IMA) SDK to include UID2 tokens in ad requests from their Android apps. |
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| IMA for iOS |[UID2 IMA Plugin for iOS Integration Guide](../guides/mobile-plugin-ima-ios.md)| A guide that enables publishers using the Google Interactive Media Ads (IMA) SDK to include UID2 tokens in ad requests from their iOS apps. |
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