remove the extra 'book' section and just mention the book in the intro right away

Author: spier

README.md

@@ -1,10 +1,12 @@
 # InnerSource Patterns
 
-<a href="https://innersourcecommons.gitbook.io/innersource-patterns/">
-<img align="right" src="book/innersource-patterns-book-cover.jpg" width="35%"></a>
+<a href="https://innersourcecommons.gitbook.io/innersource-patterns/" target="_blank">
+<img align="right" src="book/innersource-patterns-book-cover.jpg" title="The InnerSource Patterns book" width="30%"></a>
 
 This repository contains the InnerSource Patterns collected by the [InnerSource Commons][isc-website]. These patterns are InnerSource best practices codified in a specific format to make it easy to understand, evaluate, and reuse them.
 
+If you are here for the first time, we recommend you start by reading our most mature Patterns, published at [innersourcecommons.gitbook.io/innersource-patterns](https://innersourcecommons.gitbook.io/innersource-patterns/).
+
 Below you find [what a pattern is](#what-are-innersource-patterns), a [list of known patterns](#list-of-patterns), and [how to use these patterns](#how-can-you-use-innersource-patterns) in your organization.
 
 You are already using InnerSource in your company and want to share your ideas and experiences with the world? We would love to [welcome your contributions](#how-to-contribute)!
@@ -18,10 +20,6 @@ Our mission in this working group
 - Collect and document agreed upon best practices of how to do InnerSource - in the form of patterns
 - Continuously publish the most mature patterns as an ebook at [innersourcecommons.gitbook.io/innersource-patterns](https://innersourcecommons.gitbook.io/innersource-patterns/)
 
-## The book
-
-We publish the most mature InnerSource Patterns at [innersourcecommons.gitbook.io/innersource-patterns](https://innersourcecommons.gitbook.io/innersource-patterns/). With "most mature" in this context we mean level 2+3 patterns, as shown below.
-
 ## List of Patterns
 
 The below lists all known patterns. They are grouped into three [maturity levels](https://github.com/InnerSourceCommons/InnerSourcePatterns/blob/master/meta/contributor-handbook.md#maturity-levels).