Update and rename poor-naming-conventions.md to improve-findability.md

Revised to align with PLoP paper updates.

Author: ErinMB

improve-findability.md

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+## Title
+
+Improve Findability 
+
+## Also Known As
+
+Badly Named Piles
+
+## Context
+
+Reusable software component(s) are available internally but users can't easily find them.
+This problem is more likely to occur in large, federated companies where different organizational units operate as silos.
+Historically, the company does not have a culture of sharing code across silos.
+
+## Problem
+
+People can't find the internally developed solutions that they need due to poor naming conventions.
+
+## Forces
+
+- The volume of contributions to inner source is impacting the ability to find components.
+- The internal search engine is not robust, or is not connected to git repositories (it can be difficult to make this change happen)
+- Cryptic naming conventions for projects and lack of keywords contribute to reduced findability.
+- People may lose confidence in the integrity of inner source and become discouraged from engaging when they search and don't find what they need.
+
+
+## Solution
+To help improve findability for inner source projects:
+- Provide guidelines for applying clear, meaningful naming conventions to projects, and reinforce the importance of avoiding cryptic code names.
+- Include keywords in project descriptions.
+- Apply tagging to repositories (validated).
+- Use labels where possible.
+- If possible, pull repository names, descriptions, and README.md files into the search engine (not the code itself).
+- Instate a concierge service (guide) to help product people find stuff. (This approach might not scale, but could be helpful at the beginning of a program.) 
+
+
+<img alt="Poor naming conventions" src="/assets/img/poornamingconventions.jpg" width="70%">
+
+## Known instances
+None known as of yet---this is a pattern idea until it is proven.
+
+## Desired Resulting Context
+
+- Internal components are visible.
+- Developers looking for code can search for it and find it quickly.
+- Developers are now looking internally for software components.
+- Increased reuse, faster time to market.
+- Increased collaboration.
+- Higher quality code.
+- Increased opportunities for innovation.
+
+## Status
+
+Brainstormed pattern idea reviewed 2017-03-11.
+
+## Authors
+
+- Georg Grutter (Robert Bosch GmbH)
+- Diogo Fregonese (Robert Bosch GmbH)
+- Erin Bank (CA Technologies)
+- Padma Sudarsan (Nokia)
+- Tim Yao (Nokia)
+