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STORAGE_AND_ACCESS(1), // The storage of information, or access to information that is already stored, on user device such as accessing advertising identifiers
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// and/or other device identifiers, and/or using cookies or similar technologies.
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PERSONALIZATION(2), // The collection and processing of information about user of a site to subsequently personalize advertising for them in other contexts,
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// i.e. on other sites or apps, over time. Typically, the content of the site or app is used to make inferences about user interests, which inform future selections.
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AD_SELECTION(3), // The collection of information and combination with previously collected information, to select and deliver advertisements and to measure the delivery
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// and effectiveness of such advertisements. This includes using previously collected information about user interests to select ads, processing data about
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// what advertisements were shown, how often they were shown, when and where they were shown, and whether they took any action related to the advertisement,
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// including for example clicking an ad or making a purchase.
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CONTENT_DELIVERY(4), // The collection of information, and combination with previously collected information, to select and deliver content and to measure the delivery and
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// effectiveness of such content. This includes using previously collected information about user interests to select content, processing data about
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// what content was shown, how often or how long it was shown, when and where it was shown, and whether they took any action related to the content,
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// including for example clicking on content.
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MEASUREMENT(5), // The collection of information about user use of content, and combination with previously collected information, used to measure, understand,
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// and report on user usage of content.
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UNDEFINED(-1), // Purpose ID that is currently not defined
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