some MARL papers in the field of online advertising (bidding algorithm)

[luochonghai]

1. Real-Time Bidding with Multi-Agent Reinforcement Learning in Display Advertising (CIKM 2018), 266 citations
2. A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising (WSDM 2022), 34 citations
3. KRAF: A Flexible Advertising Framework using Knowledge Graph-enriched Multi-Agent Reinforcement Learning (CIKM 2022), 3 citations