diff --git a/libraries/liveIntentId/shared.js b/libraries/liveIntentId/shared.js
index ab00417ccc3..1b48fc19368 100644
--- a/libraries/liveIntentId/shared.js
+++ b/libraries/liveIntentId/shared.js
@@ -77,6 +77,10 @@ export function composeIdObject(value) {
     result.triplelift = { 'id': value.triplelift, ext: { provider: LI_PROVIDER_DOMAIN } }
   }
 
+  if (value.zetassp) {
+    result.zetassp = { 'id': value.zetassp, ext: { provider: LI_PROVIDER_DOMAIN } }
+  }
+
   if (value.medianet) {
     result.medianet = { 'id': value.medianet, ext: { provider: LI_PROVIDER_DOMAIN } }
   }
@@ -274,6 +278,18 @@ export const eids = {
       }
     }
   },
+  'zetassp': {
+    source: 'zeta-ssp.liveintent.com',
+    atype: 3,
+    getValue: function(data) {
+      return data.id;
+    },
+    getUidExt: function(data) {
+      if (data.ext) {
+        return data.ext;
+      }
+    }
+  },
   'vidazoo': {
     source: 'liveintent.vidazoo.com',
     atype: 3,
diff --git a/test/spec/modules/liveIntentExternalIdSystem_spec.js b/test/spec/modules/liveIntentExternalIdSystem_spec.js
index b751f288b33..e63eab08ea6 100644
--- a/test/spec/modules/liveIntentExternalIdSystem_spec.js
+++ b/test/spec/modules/liveIntentExternalIdSystem_spec.js
@@ -461,6 +461,11 @@ describe('LiveIntentExternalId', function() {
     expect(result).to.eql({'lipb': {'lipbid': 'foo', 'nonId': 'foo', 'triplelift': 'bar'}, 'triplelift': {'id': 'bar', 'ext': {'provider': 'liveintent.com'}}});
   });
 
+  it('should decode a zetassp id to a separate object when present', function() {
+    const result = liveIntentExternalIdSubmodule.decode({ nonId: 'foo', zetassp: 'bar' }, defaultConfigParams);
+    expect(result).to.eql({'lipb': {'lipbid': 'foo', 'nonId': 'foo', 'zetassp': 'bar'}, 'zetassp': {'id': 'bar', 'ext': {'provider': 'liveintent.com'}}});
+  });
+
   it('should decode a vidazoo id to a separate object when present', function() {
     const result = liveIntentExternalIdSubmodule.decode({ nonId: 'foo', vidazoo: 'bar' }, defaultConfigParams);
     expect(result).to.eql({'lipb': {'lipbid': 'foo', 'nonId': 'foo', 'vidazoo': 'bar'}, 'vidazoo': {'id': 'bar', 'ext': {'provider': 'liveintent.com'}}});
diff --git a/test/spec/modules/liveIntentIdMinimalSystem_spec.js b/test/spec/modules/liveIntentIdMinimalSystem_spec.js
index 810b6a23a20..553d32321f5 100644
--- a/test/spec/modules/liveIntentIdMinimalSystem_spec.js
+++ b/test/spec/modules/liveIntentIdMinimalSystem_spec.js
@@ -329,6 +329,11 @@ describe('LiveIntentMinimalId', function() {
     expect(result).to.eql({'lipb': {'lipbid': 'foo', 'nonId': 'foo', 'triplelift': 'bar'}, 'triplelift': {'id': 'bar', 'ext': {'provider': 'liveintent.com'}}});
   });
 
+  it('should decode a zetassp id to a separate object when present', function() {
+    const result = liveIntentIdSubmodule.decode({ nonId: 'foo', zetassp: 'bar' }, defaultConfigParams);
+    expect(result).to.eql({'lipb': {'lipbid': 'foo', 'nonId': 'foo', 'zetassp': 'bar'}, 'zetassp': {'id': 'bar', 'ext': {'provider': 'liveintent.com'}}});
+  });
+
   it('should decode a vidazoo id to a separate object when present', function() {
     const result = liveIntentIdSubmodule.decode({ nonId: 'foo', vidazoo: 'bar' });
     expect(result).to.eql({'lipb': {'lipbid': 'foo', 'nonId': 'foo', 'vidazoo': 'bar'}, 'vidazoo': {'id': 'bar', 'ext': {'provider': 'liveintent.com'}}});
diff --git a/test/spec/modules/liveIntentIdSystem_spec.js b/test/spec/modules/liveIntentIdSystem_spec.js
index 8f7a3465d88..b028e3e4890 100644
--- a/test/spec/modules/liveIntentIdSystem_spec.js
+++ b/test/spec/modules/liveIntentIdSystem_spec.js
@@ -546,6 +546,11 @@ describe('LiveIntentId', function() {
     expect(result).to.eql({'lipb': {'lipbid': 'foo', 'nonId': 'foo', 'triplelift': 'bar'}, 'triplelift': {'id': 'bar', 'ext': {'provider': 'liveintent.com'}}});
   });
 
+  it('should decode a zetassp id to a separate object when present', function() {
+    const result = liveIntentIdSubmodule.decode({ nonId: 'foo', zetassp: 'bar' }, defaultConfigParams);
+    expect(result).to.eql({'lipb': {'lipbid': 'foo', 'nonId': 'foo', 'zetassp': 'bar'}, 'zetassp': {'id': 'bar', 'ext': {'provider': 'liveintent.com'}}});
+  });
+
   it('should decode a vidazoo id to a separate object when present', function() {
     const result = liveIntentIdSubmodule.decode({ nonId: 'foo', vidazoo: 'bar' }, { params: defaultConfigParams });
     expect(result).to.eql({'lipb': {'lipbid': 'foo', 'nonId': 'foo', 'vidazoo': 'bar'}, 'vidazoo': {'id': 'bar', 'ext': {'provider': 'liveintent.com'}}});
@@ -925,6 +930,39 @@ describe('LiveIntentId', function() {
       });
     });
 
+    it('zetassp', function () {
+      const userId = {
+        zetassp: { 'id': 'sample_id' }
+      };
+      const newEids = createEidsArray(userId);
+      expect(newEids.length).to.equal(1);
+      expect(newEids[0]).to.deep.equal({
+        source: 'zeta-ssp.liveintent.com',
+        uids: [{
+          id: 'sample_id',
+          atype: 3
+        }]
+      });
+    });
+
+    it('zetassp with ext', function () {
+      const userId = {
+        zetassp: { 'id': 'sample_id', 'ext': { 'provider': 'some.provider.com' } }
+      };
+      const newEids = createEidsArray(userId);
+      expect(newEids.length).to.equal(1);
+      expect(newEids[0]).to.deep.equal({
+        source: 'zeta-ssp.liveintent.com',
+        uids: [{
+          id: 'sample_id',
+          atype: 3,
+          ext: {
+            provider: 'some.provider.com'
+          }
+        }]
+      });
+    });
+
     it('vidazoo', function () {
       const userId = {
         vidazoo: { 'id': 'sample_id' }