diff --git a/libraries/liveIntentId/shared.js b/libraries/liveIntentId/shared.js
index 74280dc34be..77ef0f53736 100644
--- a/libraries/liveIntentId/shared.js
+++ b/libraries/liveIntentId/shared.js
@@ -129,6 +129,10 @@ function composeIdObject(value) {
     result.vidazoo = { 'id': value.vidazoo, ext: { provider: LI_PROVIDER_DOMAIN } }
   }
 
+  if (value.nexxen) {
+    result.nexxen = { 'id': value.nexxen, ext: { provider: LI_PROVIDER_DOMAIN } }
+  }
+
   return result
 }
 
@@ -313,5 +317,17 @@ export const eids = {
         return data.ext;
       }
     }
+  },
+  'nexxen': {
+    source: 'liveintent.unrulymedia.com',
+    atype: 3,
+    getValue: function(data) {
+      return data.id;
+    },
+    getUidExt: function(data) {
+      if (data.ext) {
+        return data.ext;
+      }
+    }
   }
 }
diff --git a/test/spec/modules/liveIntentExternalIdSystem_spec.js b/test/spec/modules/liveIntentExternalIdSystem_spec.js
index 8ae7c0a1e42..c4bd7eec960 100644
--- a/test/spec/modules/liveIntentExternalIdSystem_spec.js
+++ b/test/spec/modules/liveIntentExternalIdSystem_spec.js
@@ -425,6 +425,11 @@ describe('LiveIntentExternalId', function() {
     expect(result).to.eql({'lipb': {'lipbid': 'foo', 'nonId': 'foo', 'zetassp': 'bar'}, 'zetassp': {'id': 'bar', 'ext': {'provider': 'liveintent.com'}}});
   });
 
+  it('should decode a nexxen id to a separate object when present', function() {
+    const result = liveIntentExternalIdSubmodule.decode({ nonId: 'foo', nexxen: 'bar' }, defaultConfigParams);
+    expect(result).to.eql({'lipb': {'lipbid': 'foo', 'nonId': 'foo', 'nexxen': 'bar'}, 'nexxen': {'id': 'bar', 'ext': {'provider': 'liveintent.com'}}});
+  });
+
   it('should decode a vidazoo id to a separate object when present', function() {
     const result = liveIntentExternalIdSubmodule.decode({ nonId: 'foo', vidazoo: 'bar' }, defaultConfigParams);
     expect(result).to.eql({'lipb': {'lipbid': 'foo', 'nonId': 'foo', 'vidazoo': 'bar'}, 'vidazoo': {'id': 'bar', 'ext': {'provider': 'liveintent.com'}}});
diff --git a/test/spec/modules/liveIntentIdMinimalSystem_spec.js b/test/spec/modules/liveIntentIdMinimalSystem_spec.js
index e0e81bdf62e..c7bbe040986 100644
--- a/test/spec/modules/liveIntentIdMinimalSystem_spec.js
+++ b/test/spec/modules/liveIntentIdMinimalSystem_spec.js
@@ -334,6 +334,11 @@ describe('LiveIntentMinimalId', function() {
     expect(result).to.eql({'lipb': {'lipbid': 'foo', 'nonId': 'foo', 'vidazoo': 'bar'}, 'vidazoo': {'id': 'bar', 'ext': {'provider': 'liveintent.com'}}});
   });
 
+  it('should decode a nexxen id to a separate object when present', function() {
+    const result = liveIntentIdSubmodule.decode({ nonId: 'foo', nexxen: 'bar' });
+    expect(result).to.eql({'lipb': {'lipbid': 'foo', 'nonId': 'foo', 'nexxen': 'bar'}, 'nexxen': {'id': 'bar', 'ext': {'provider': 'liveintent.com'}}});
+  });
+
   it('should decode the segments as part of lipb', function() {
     const result = liveIntentIdSubmodule.decode({ nonId: 'foo', 'segments': ['bar'] }, { params: defaultConfigParams });
     expect(result).to.eql({'lipb': {'lipbid': 'foo', 'nonId': 'foo', 'segments': ['bar']}});
diff --git a/test/spec/modules/liveIntentIdSystem_spec.js b/test/spec/modules/liveIntentIdSystem_spec.js
index 84951ba1cc0..ecf7dc9a634 100644
--- a/test/spec/modules/liveIntentIdSystem_spec.js
+++ b/test/spec/modules/liveIntentIdSystem_spec.js
@@ -517,6 +517,11 @@ describe('LiveIntentId', function() {
     expect(result).to.eql({'lipb': {'lipbid': 'foo', 'nonId': 'foo', 'zetassp': 'bar'}, 'zetassp': {'id': 'bar', 'ext': {'provider': 'liveintent.com'}}});
   });
 
+  it('should decode a nexxen id to a separate object when present', function() {
+    const result = liveIntentIdSubmodule.decode({ nonId: 'foo', nexxen: 'bar' }, defaultConfigParams);
+    expect(result).to.eql({'lipb': {'lipbid': 'foo', 'nonId': 'foo', 'nexxen': 'bar'}, 'nexxen': {'id': 'bar', 'ext': {'provider': 'liveintent.com'}}});
+  });
+
   it('should decode a vidazoo id to a separate object when present', function() {
     const result = liveIntentIdSubmodule.decode({ nonId: 'foo', vidazoo: 'bar' }, defaultConfigParams);
     expect(result).to.eql({'lipb': {'lipbid': 'foo', 'nonId': 'foo', 'vidazoo': 'bar'}, 'vidazoo': {'id': 'bar', 'ext': {'provider': 'liveintent.com'}}});
@@ -1107,6 +1112,39 @@ describe('LiveIntentId', function() {
       });
     });
 
+    it('nexxen', function () {
+      const userId = {
+        nexxen: { 'id': 'sample_id' }
+      };
+      const newEids = createEidsArray(userId);
+      expect(newEids.length).to.equal(1);
+      expect(newEids[0]).to.deep.equal({
+        source: 'liveintent.unrulymedia.com',
+        uids: [{
+          id: 'sample_id',
+          atype: 3
+        }]
+      });
+    });
+
+    it('nexxen with ext', function () {
+      const userId = {
+        nexxen: { 'id': 'sample_id', 'ext': { 'provider': 'some.provider.com' } }
+      };
+      const newEids = createEidsArray(userId);
+      expect(newEids.length).to.equal(1);
+      expect(newEids[0]).to.deep.equal({
+        source: 'liveintent.unrulymedia.com',
+        uids: [{
+          id: 'sample_id',
+          atype: 3,
+          ext: {
+            provider: 'some.provider.com'
+          }
+        }]
+      });
+    });
+
     it('vidazoo', function () {
       const userId = {
         vidazoo: { 'id': 'sample_id' }