Target Audience & Persona Development

[salihakalender]

This thread is for brainstorming and finalizing personas for our Milestone 4 communication strategy.

🎯 Goal: Define clear, realistic personas that represent our target audience
💬 Example personas: policymaker, local resident, activist, business leader

Please contribute by:

• Suggesting persona types
• Adding details: goals, concerns, communication styles
• Discussing how our message should adapt to each audience

[salihakalender]

Public Health Researcher

One of the most important personas for our project is a public health researcher.

👤 Who is she?
A university professor or government researcher who studies the health impacts of air pollution, aiming to provide evidence that informs policy and protects public health.

🎯 Why choose a public health researcher?
They translate environmental data into health outcomes, making the link between pollution and diseases visible. Their work builds the scientific foundation that policymakers and the public rely on to take action.

⚠️ Key concerns include access to high-quality data, scientific credibility, and ensuring research has real-world impact.

💬 How to reach them?
Use transparent, data-rich communication with clear methodology, open-access findings, and opportunities for research collaboration or policy engagement.