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An AI system includes not only the technology, but also the people who use it, the people who are affected by it, and the environment in which it's deployed. Read the [transparency note for NER](/azure/ai-foundry/responsible-ai/language-service/transparency-note-named-entity-recognition) to learn about responsible AI use and deployment in your systems. You can also see the following articles for more information:
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An AI system consists of more than just its core technology. It also includes the people who operate it, the people its use affects, and the broader deployment context.
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All these interconnected elements shape the effectiveness and outcomes of AI. Read the [transparency note for NER](/azure/ai-foundry/responsible-ai/language-service/transparency-note-named-entity-recognition) to learn about responsible AI use and deployment in your systems. For more information, *see* the following articles:
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[!INCLUDE [Responsible AI links](../includes/overview-responsible-ai-links.md)]
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## Scenarios
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*Enhance search capabilities and search indexing - Customers can build knowledge graphs based on entities detected in documents to enhance document search as tags.
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*Automate business processes - For example, when reviewing insurance claims, recognized entities like name and location could be highlighted to facilitate the review. Or a support ticket could be generated with a customer's name and company automatically from an email.
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* Customer analysis – Determine the most popular information conveyed by customers in reviews, emails, and calls to determine the most relevant topics that get brought up and determine trends over time.
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***Enhance search capabilities and search indexing**. Customers can build knowledge graphs based on entities detected in documents to enhance document search as tags.
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***Automate business processes** - Insurance claims, recognized entities like name and location can be highlighted to facilitate review. Support tickets can be automatically generated with customer name and company from an email.
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***In-depth customer analysis**. Determine the most popular information conveyed by customers in reviews, emails, and calls to determine relevant topics and trends over time.
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## Next steps
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There are two ways to get started using the Named Entity Recognition (NER) feature:
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*[Azure AI Foundry](../../../ai-foundry/what-is-azure-ai-foundry.md) is a web-based platform that lets you use several Language service features without needing to write code.
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* The [quickstart article](quickstart.md) for instructions on making requests to the service using the REST API and client library SDK.
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* The [quickstart article](quickstart.md) for instructions on making requests to the service using the REST API and client library SDK.
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