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description: Learn about Azure AI Content Understanding, Azure AI Document Intelligence and Azure LLM solutions, processes, workflows, use-cases, and field extractions for document processing.
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author: laujan
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ms.author: admaheshwari
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manager: nitinme
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ms.date: 06/26/2025
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ms.service: azure-ai-content-understanding
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ms.topic: overview
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---
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# Beginner’s Guide: Choosing Between Azure Document Intelligence, Azure AI Content Understanding, and Azure OpenAI for Document Processing
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As Generative AI becomes the standard approach for processing documents and unstructured content, organizations are faced with a variety of choices on how best to build their document processing pipelines. While OCR-based tools served well for traditional forms and invoices, modern workflows increasingly involve multimodal content — documents, images, emails, audio recordings, and even videos.
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As Generative AI becomes the go to approach for processing documents and unstructured content, organizations are faced with a variety of choices on how to build their document processing pipelines more robust, secure and scalable. While OCR-based services served well for traditional forms, modern workflows increasingly involve multimodal content — documents, images, audio recordings, text and videos.
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Azure AI Document Intelligence remains the trusted and proven option for many document-centric scenarios. Customers continue to rely on it for high-accuracy extraction from structuredor semi-structured documents such as invoices, purchase orders, receipts, tax forms, and identification cards. It also remains a popular choice as a preprocessing step, where documents are digitized and structured before being passed to downstream Gen AI models for reasoning or summarization.
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Azure AI Document Intelligence remains the trusted and proven option for many document-centric scenarios. Customers continue to rely on it for high-accuracy extraction from structured, unstructured or semi-structured documents such as invoices, purchase orders, receipts, tax forms, and identification cards. It also remains a popular choice as a preprocessing step, where documents are digitized and structured for processing via downstream Gen AI models for reasoning or summarization.
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Azure AI Content Understanding is a newer, purpose-built service that addresses today’s enterprise challenges in processing multimodal, mixed-format, and context-rich content. It combines content extraction with built-in reasoning, enrichment, validation, and decision-making capabilities — removing the need for custom orchestration or multiple point services. CU is designed for end-to-end multimodal processing, handling not just documents but images, audio, video, and diverse file formats in unified workflows.
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Azure AI Content Understanding is the latest preview, purpose-built service that addresses today’s enterprise challenges in processing multimodal, mixed-format, and context-rich content. It combines content extraction with built-in reasoning, enrichment, validation, and decision-making capabilities — removing the need for custom orchestration or multiple point services. CU is designed for end-to-end multimodal processing, handling not just documents but images, audio, video, and diverse file formats in unified workflows with zero-shot capabilities.
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For organizations requiring niche AI workflows or operating on the cutting edge, custom solutions built with Azure OpenAI Serviceoffer maximum flexibility. Developers can combine models like GPT-4o, Vision, Whisper, and Embeddings to build highly customized AI solutions, typically integrating Document Intelligence/ Content Understanding for extraction and wrapping AI reasoning models with tailored prompts, APIs, and business logic.
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For organizations requiring niche AI workflows or operating on the cutting edge, custom solutions built with Azure OpenAI Service/ or any other Azure based LLM services offer maximum flexibility. Developers can combine models like GPT-4o, Vision, Whisper, and Embeddings to build highly customized AI solutions, typically integrating Azure Document Intelligence/ Azure AI Content Understanding for extraction and wrapping AI reasoning models with tailored prompts, APIs, and business logic.
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This document will help you compare and contrast the experience, capabilities, integration patterns, operational complexity of these three approaches — providing clear guidance on when to choose each, and how they complement one another in real-world enterprise content processing scenarios.
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| Service | What it Does | Ideal For | Strengths | Core Features |
| Azure AI Document Intelligence (DI) | Extracts text, key-value pairs, tables, and layout from structureddocuments | Standard forms, invoices, receipts, purchase orders, IDs| Proven, high-accuracy extraction with prebuilt and custom models | OCR/Read/Layout models, Prebuilt Models (invoice, tax, receipt, etc), Custom model (extraction and classification) |
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| Azure AI Content Understanding (CU) | Processes documents, images, audio, and video; performs reasoning, validation, enrichment, and decision-making | Complex, multimodal workflows or multi-document processes | Built-in multimodal reasoning and enterprise-grade enrichment | Support for extractive, generative and classification for documents, image, audio, video |
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| Azure AI Document Intelligence (DI) | Extracts text, key-value pairs, tables, and layout from structured, semi and unstructured documents | Standard forms, invoices, receipts, purchase orders, IDs, contracts, legal documents | Proven, high-accuracy extraction with layout, prebuilts and custom models | OCR/Read/Layout models, Prebuilt Models (invoice, tax, receipt, etc), Custom model (extraction and classification) |
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| Azure AI Content Understanding (CU) | Processes documents, images, audio, and video; performs reasoning, validation, enrichment, and decision-making | Complex, multimodal workflows or multi-document processes | Built-in multimodal reasoning and enterprise-grade enrichment, Zero Shot model| Support for extractive, generative and classification for documents, image, audio, video |
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| DIY with Azure OpenAI Service | Fully customizable AI workflows using GPT, Vision, Whisper, and Embeddings | Experimental AI workflows, tailored interactive solutions, or niche reasoning tasks | Maximum flexibility and control | Multiple options to plug and play |
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## Guided Scenario Walkthrough
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Let's take a look at various categories of document processing scenarios enterprises face and how to navigate each of such scenarios with the best fitted service.
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Let's take a look at various categories of document processing scenarios that you may encounter and how to navigate each of such scenarios with the best fitted service.
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### Scenario 1: Processing a Standardized, Single-Format Form
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**Business Process**:
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Extract fixed fields like Name, Date of Birth, Address, Account Number, and Signature from forms with identical layouts every time.
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**Examples**:
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Extract fixed fields like Name, Date of Birth, Address, Account Number, and other details from forms with identical templates every time. **Examples**:
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- Employment onboarding form (same layout for all employees)
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- Fixed-format tax forms (W-2, 1099)
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- Airline refund request form
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- Bank account opening application
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**Decision Path**:
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-**Azure AI Document Intelligence**: Can use prebuilt models if available (like ID or receipt) or train a custom model with 5–10 samples via Document Studio or use layout to extract all the content.
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-**Azure AI Content Understanding**: Can do the same with CU, No additional value over DI.
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-**DIY with OpenAI**: Inefficient and costly for simple structured forms.
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-**Azure AI Document Intelligence**: You can choose to use layout model for RAG, prebuilt models if available (like ID or receipt) or train a custom model with 5–10 samples via Document Studio.
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-**Azure AI Content Understanding**: You can choose to use content understanding and defining the schema to get zero shot results.
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-**DIY with OpenAI**: Tailored effort with DIY for simple structured forms.
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**Recommended**:
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-DI for handling the form extraction at scale.
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---
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### Scenario 2: Managing Document with Few Known Variants
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**Business Process**:
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Extract consistent fields (name, amount, policy number, claim date) across a small, known set of layouts.
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**Examples**:
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Extract consistent fields (name, amount, policy number, claim date) across a small, known set of templates. **Examples**:
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- Insurance claim forms with 3 formats (Eg: US, UK, APAC)
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- Annual tax forms with minor layout updates each year
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- University admission applications for different degree programs
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- Employee expense reports with department-specific templates
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**Decision Path**:
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-**Azure AI Document Intelligence**: Train custom models with at least 5 samples of each variant and combine variants into a single model if differences are minor or train a separate model for each variant and use a classifier to route documents to the right model.
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-**Azure AI Content Understanding**: Ideal if variants change frequently or labeled samples are unavailable. CU uses zero-shot extraction with a defined schema and AI inference to find fields across variants.
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-**DIY with OpenAI**: Adds additional development effort to handle consistency.
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-**Azure AI Document Intelligence**: Train custom models with at least 5 samples of each variant and combine variants into a single model if differences are minor or train a separate model for each variant and use a classifier to route documents to the right model. You can also use any existing prebuilt model (like US tax forms, invoice , receipts) for extraction.
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-**Azure AI Content Understanding**: CU uses zero-shot extraction with a defined schema and infers to find fields across variants.
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-**DIY with OpenAI**: Additional development effort to handle consistency.
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**Recommended**:
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- DI if variants are stable and sample sets are manageable
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- CU if variants are unpredictable or labels are hard to acquire
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- DI if variants are stable and sample sets are manageable.
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- CU if variants are unpredictable or labels are hard to acquire.
Extract key fields like Invoice Number, Vendor Name, Total Amount, Line Items, and Dates from highly varied documents with inconsistent templates.
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**Examples**:
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Extract key fields like Invoice Number, Vendor Name, Total Amount, Line Items, and Dates from highly varied documents with inconsistent templates. **Examples**:
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- Invoices from multiple vendors all with different formats
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- Receipts from international store chains
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- Delivery notes with different templates from vendors
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- Purchase orders with inconsistent layouts across suppliers
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- Student transcripts from different universities
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**Decision Path**:
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-**Azure AI Document Intelligence**: Use the prebuilt Invoice model for fields it supports. If custom fields are needed, train a custom model, however with high variation, labelling at scale is challenging and will require hundreds of labeled documents.
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-**Azure AI Document Intelligence**: Use the prebuilt Invoice model for fields it supports. If custom fields are needed, train a custom model, however with high variation, labelling at scale is challenging and will require large number of of labeled documents.
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-**Azure AI Content Understanding**: Excels at handling multi-language, multi-layout documents without labelling. CU uses contextual inference (e.g., recognizing “Invoice Ref” or “Reference No.” as the same field). It is also capable of reasoning across multiple documents (matching a PO to its invoice).
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-**DIY with OpenAI**: Requires OCR processing, prompt chaining, and orchestration logic for multi-doc reasoning. Need to scale the pipeline and address enterprise grade features for production.
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**Recommended**:
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- DI prebuilt if required fields match the model output, else custom model with labelling.
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- DI prebuilt if required fields match the model output, else use custom model with labelling.
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- CU for diverse layouts, multi-language support, and logic-heavy validation as it requires no labelling and you can fine tune by adding 1-2 examples of edge cases.
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- DIY only for highly custom or interactive solutions
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### Scenario 4: Extracting Insights from Unstructured Documents
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**Business Process**:
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Extract abstract concepts like obligations, contract parties, risk indicators, sentiment, or decisions from free-text, multi-page, narrative documents.
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**Examples**:
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Extract, generate abstract details like obligations, summaries, inferencing details like contract parties, risk indicators, sentiment, or decisions from free-text, multi-page, narrative documents. **Examples**:
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- Legal contracts and service agreements
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- Investment reports
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- Research papers
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### Scenario 5: Multi-Document, Mixed Media Processing
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**Examples of document sets**:
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- Onboarding kits: PDF forms + ID images + recorded video interviews
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**Business Process**:
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Aggregate content from diverse formats, cross-reference details, validate consistency (e.g., name matches across documents), and surface inconsistencies. **Examples**:
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- Onboarding content: PDF forms + ID images + recorded video interviews
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- Compliance cases: Email text + contract + call transcript
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- Medical claims: Doctor notes + lab reports + phone consultations
Aggregate content from diverse formats, cross-reference details, validate consistency (e.g., name matches across documents), and surface inconsistencies.
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**Decision Path**:
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-**Azure AI Document Intelligence**: Only handles forms and scanned documents. Cannot process audio or video.
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-**Azure AI Content Understanding**: Purpose-built for this. It can process text, images, audio, and video simultaneously, cross-check data across them, and enrich outputs with face recognition, transcription, and video chaptering.
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-**Azure AI Document Intelligence**: Only handles forms and scanned documents. Cannot process audio or video. Need to use other services for other modalities.
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-**Azure AI Content Understanding**:Idealfor handling text, images, audio, and video simultaneously, cross-check data across them, and enrich outputs with face recognition, transcription, and video chaptering.
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-**DIY with OpenAI**: Technically feasible but requires stitching together DI for OCR, Whisper for audio, Vision for images, and GPT for reasoning — with complex orchestration and maintenance.
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- Move to **Azure AI Content Understanding** for reasoning, multi-format content, or complex business logic.
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- Leverage **Azure OpenAI Service** for custom, experimental, or conversational AI workflows where managed services aren’t a fit.
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Many enterprises combine these services into hybrid pipelines — using Document Intelligence/ CU for extraction and CU or OpenAI for enrichment and reasoning.
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Many enterprises combine these services into hybrid pipelines — using Document Intelligence/ Content Understanding for extraction and CU or OpenAI for enrichment and reasoning.
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