revised intro per Claude and CTO audience

Author: HeidiSteen

articles/search/search-what-is-azure-search.md

@@ -16,10 +16,14 @@ ms.date: 07/18/2025
 
 # What's Azure AI Search?
 
-Azure AI Search is a knowledge retrieval platform that consolidates and organizes information across different types of content. You add your content to a search index. Users, agents, and bots retrieve your content through queries and apps.
+Azure AI Search is a scalable search infrastructure that indexes heterogeneous content and enables retrieval through APIs, applications, and AI agents. The platform provides native integrations with Azure's AI stack (OpenAI, AI Foundry, Machine Learning) and supports extensible architectures for third-party and open-source model integration.
+
+The service handles both traditional search workloads and modern RAG (retrieval-augmented generation) patterns for conversational AI applications. This makes it suitable for enterprise search scenarios as well as AI-powered customer experiences that require dynamic content generation.
+
+<!-- Azure AI Search is a knowledge retrieval platform that consolidates and organizes information across different types of content. You add your content to a search index. Users, agents, and bots retrieve your content through queries and apps.
 Indexing and query workloads support native integration with AI models from Azure OpenAI, Azure AI Foundry, and Azure Machine Learning. By leveraging an extensibility layer, you can connect workloads to third-party and open-source AI models and tools.
 
-You can use Azure AI Search for regular search needs (like searching through catalogs or documents) or for AI-powered search that can have conversations with users and generate answers based on your content.
+You can use Azure AI Search for regular search needs (like searching through catalogs or documents) or for AI-powered search that can have conversations with users and generate answers based on your content. -->
 
 <!-- Azure AI Search ([formerly known as "Azure Cognitive Search"](whats-new.md#new-service-name)) is an enterprise-ready information retrieval system for your heterogeneous content that you ingest into a search index, and surface to users through queries and apps. It comes with a comprehensive set of advanced search technologies, built for high-performance applications at any scale.