Update marketplace-criteria-content-validation.md

Author: itechedit

articles/marketplace/marketplace-criteria-content-validation.md

@@ -32,7 +32,7 @@ Additional requirements and checklists are provided for specific listing types,
 | 5 | Categories and industries | <ul><li>Categories match the solution offering's capabilities.</li><li>Do not extend to categories that the solution does not fit.</li><li>Optimal industry, or all industries selected (if not optimal industries). | <ul><li>Max. 3 categories.</li><li>Max. 3 industries. |
 | 6 | Images | <ul><li>No image is required but, if provided, it must be displayed as a high-resolution image.</li><li>Image requirements are listed in the Cloud Partner Portal (CPP) and here.</li><li>Text included in the screenshot is legible, and the image is clear. | The solution offering is easily understood at a glance. |
 | 7 | Videos | <ul><li>No video is required but, if provided, it must play back without any errors.</li><li>If provided, it may not refer to competitor companies *unless* it is demonstrating a migration solution. |<ul><li>Ideally, the length is 3 min. or more.</li><li>The solution offer is easily understood through video content.</li><li>Provides demo of solution capabilities. |
-| 8 | List status (call to action) | <ul><li>Must be labeled as one of the following types: <ul><li>*Contact Me*</li><li>*Trial*/*Get Trial Now*/*Start Trial*/*Test Drive*</li><li>*Buy Now*/*Get It Now*</li></ul></ul> | Customer can readily understand what the next steps are: <ol><li>Try the Trial</li><li>Buy Now</li><li>Contact via email or phone number to arrange for Proof of Concept (POC), Assessment, or Briefing.</li></ol> | 
+| 8 | List status (call to action) | <ul><li>Must be labeled as one of the following types: <ul><li>*Contact Me*</li><li>*Trial*/*Get Trial Now*/*Start Trial*/*Test Drive*</li><li>*Buy Now*/*Get It Now*</li></ul></ul> | Customer can readily understand what the next steps are: <ol><li>Try the Trial.</li><li>Buy Now.</li><li>Contact via email or phone number to arrange for Proof of Concept (POC), Assessment, or Briefing.</li></ol> | 
 | 9 | Solution pricing | Must have solution pricing tab/details, and pricing must be in the local currency of the partner solution offering. | Multiple billing options should be available with tier pricing to give customer options. |    
 | 10 | Learn more | Links at the bottom (under the description, not the Azure Marketplace links on the left) lead to more information about the solution and are publicly available and displaying correctly. |    Links to specific items (for example, spec pages on the partner site) and not just the partner home page. | 
 | 11 | Solution support and help | Link to at least one of the following: <ul><li>Telephone numbers</li><li>Email support</li><li>Chat agents</li><li>Community forums |<ul><li>All support methods are listed.</li><li>Paid support is offered free during the *Trial* or *Test Drive* period. | 
@@ -53,12 +53,12 @@ Additional requirements and checklists are provided for specific listing types,
 |  | Listing element | Base requirement | Optimal requirement | 
 |:--- |:--- |:--- |:--- |
 | 1 | Offer title |<ul><li>Must consist only of lowercase letters, alphanumeric characters, dashes, or underscores. The title can't be modified after it's published.</li><li>Describes solution offering.</li><li>Matches online promotion of solution on partner's website. | Contains key search words. |
-| 2 | Technical information: Configuration |<ul><li>For software as a service (SaaS) apps, choose whether you want only to list your app or to enable customers to purchase your app through Azure.</li><li>Select the text that you want on your offer's acquisition button: *Free*, *Free Trial*, or *Contact Me*.</li><li>In pop-up window, select only one applicable product if your app utilizes the technology: Cortana Intelligence, Power BI Solution Templates, or Power Apps. |  |
-| 3 | Test drive | Select Yes or No | Customer can readily understand what the next steps are: <ol><li>Try the Trial</li><li>Buy Now</li><li>Contact via email or phone number to arrange for POC, Assessment, or Briefing.</li></ol> |
+| 2 | Technical information: Configuration |<ul><li>For software as a service (SaaS) apps, choose whether you want only to list your app or to enable customers to purchase your app through Azure.</li><li>Select the text that you want on your offer's acquisition button: *Free*, *Free Trial*, or *Contact Me*.</li><li>In the pop-up window, select only one applicable product if your app utilizes the technology: Cortana Intelligence, Power BI Solution Templates, or Power Apps. |  |
+| 3 | Test drive | Select *Yes* or *No* | Customer can readily understand what the next steps are: <ol><li>Try the Trial.</li><li>Buy Now.</li><li>Contact via email or phone number to arrange for POC, Assessment, or Briefing.</li></ol> |
 | 4 | Storefront details: Offer summary | Appears on your app's search page, and has a maximum of 100 characters. | |
 | 5 | Storefront details: Industries | Industries (max. 2): Select the industries that your app is best aligned and applicable to. | |
-| 6 | Offer description | <ul><li>Simple HTML is allowed, including \<p>, \<em>, \<ul>, \<li>, \<ol>, and header tags. Max. 3000 characters.</li><li>Contains 2-3 paragraphs.</li><li>Solution offering is easily understood at a glance.</li><li>Description is comprehensive and captures target audience, type of user, why it's valuable (value proposition).</li><li>Is in paragraph narrative form with short sentences that are easy to understand. | <ul><li>Target industry is outlined (if relevant).</li><li>Good style formatting, with each paragraph heading having a single sentence or phrase summarizing the content that follows and using bullet points, when appropriate, to emphasize key benefits. The objective is for the reader to understand the offering at a glance in an easy-to-view format and not have to read paragraphs.</li><li>There is spacing between each paragraph. It reads like a car brochure.. That is, it is comprehensive and describes the offering simply, without technical jargon. | 
-| 7 | Marketing artifacts | Logos are displayed correctly. | <ul><li>Logo includes "hero image," which is the large-format image in the Azure portal.</li><li>Logos: Small (48 &#215; 48) and large (216 &#215; 216) are required.</li><li>[Hero image requirements](https://docs.microsoft.com/azure/marketplace/partner-center-portal/create-new-azure-apps-offer).</li><li>Screenshot (max. 5): The CPP requires a PNG image with a resolution of 1280 &#215; 720. |
+| 6 | Offer description | <ul><li>Simple HTML is allowed, including \<p>, \<em>, \<ul>, \<li>, \<ol>, and header tags. Max. 3000 characters.</li><li>Contains 2-3 paragraphs.</li><li>Solution offering is easily understood at a glance.</li><li>Description is comprehensive and captures target audience, type of user, and why it's valuable (value proposition).</li><li>Is in paragraph narrative form, with short sentences that are easy to understand. | <ul><li>Target industry is outlined (if relevant).</li><li>Good style formatting, with each paragraph heading having a single sentence or phrase summarizing the content that follows and using bullet points, when appropriate, to emphasize key benefits. The objective is for the reader to understand the offering at a glance in an easy-to-view format and not have to read paragraphs.</li><li>There is spacing between each paragraph. It reads like a car brochure. That is, it is comprehensive and describes the offering simply, without technical jargon. | 
+| 7 | Marketing artifacts | Logos are displayed correctly. | <ul><li>Logo includes a "hero image," which is the large-format image in the Azure portal.</li><li>Logos: Small (48 &#215; 48 pixels) and large (216 &#215; 216 pixels) are required.</li><li>[Hero image requirements](https://docs.microsoft.com/azure/marketplace/partner-center-portal/create-new-azure-apps-offer).</li><li>Screenshot (max. 5): The CPP requires a PNG image with a resolution of 1280 &#215; 720 pixels. |
 | 8 | Categories and industries | <ul><li>Categories match solution offering capabilities.</li><li>Select at least one item in the pop-up window.</li><li>Do not extend to categories that the solution does not fit.</li><li>Optimal industry, or all industries selected (if not optimal industries). | Max. 3 categories selected, if applicable. |
 | 9 | Lead management | Select the system where your leads will be stored. See [get customer leads](./partner-center-portal/commercial-marketplace-get-customer-leads.md) to connect your CRM system. |  |
 | 10 | Contacts: Solution support and help | <ul><li>Engineering contact name: The name of the engineering contact for your app. This contact will receive technical communications from Microsoft.</li><li>Engineering contact email: The email address of the engineering contact for your app.</li><li>Engineering contacts phone: The phone number of the engineering contact. [ISO phone number notations](https://en.wikipedia.org/wiki/E.123) are supported.</li><li>Support contact name: The name of the support contact for your app. This contact will receive support-related communications from Microsoft.</li><li>Support contact email: The email address of the support contact for your app.</li><li>Support contact phone: The phone number of the support contact. [ISO phone number notations](https://en.wikipedia.org/wiki/E.123) are supported.</li><li>Support URL: The URL of your support page. | <ul><li>All support methods are listed.</li><li>Paid support offered free during the *Trial* or *Test Drive* period. |
@@ -72,7 +72,7 @@ Additional requirements and checklists are provided for specific listing types,
 |:--- |:--- |:--- |:--- |
 |1 |Offer settings | <ul><li>Offer ID: Max. 50 characters.</li><li>Publisher ID: Select it from the drop-down list.</li><li>Name: Max. 50 characters. | Mirrors the title style already available in the description. Avoid using long titles. | 
 | 2 | SKUs | The partner selects new SKUs.| The title mirrors the title style already available in the description. Avoid using long titles.  |
-| 3 | Marketplace artifacts | Logos are displayed correctly. |<ul><li>Logo includes "hero image," which is the large-format image in the Azure portal.</li><li>Logos: Small (48 &#215; 48) and large (216 &#215; 216) are required.</li><li>[Hero image requirements](https://docs.microsoft.com/azure/marketplace/partner-center-portal/create-new-azure-apps-offer).</li><li>Screenshot (max. 5): The CPP requires a PNG image with a resolution of 1280 &#215; 720.|
+| 3 | Marketplace artifacts | Logos are displayed correctly. |<ul><li>Logo includes a "hero image," which is the large-format image in the Azure portal.</li><li>Logos: Small (48 &#215; 48 pixels) and large (216 &#215; 216 pixels) are required.</li><li>[Hero image requirements](https://docs.microsoft.com/azure/marketplace/partner-center-portal/create-new-azure-apps-offer).</li><li>Screenshot (max. 5): The CPP requires a PNG image with a resolution of 1280 &#215; 720 pixels.|
 | 4 | Lead management |<ul><li>Lead management: Select the system where your leads will be stored.</li><li>See [get customer leads](./partner-center-portal/commercial-marketplace-get-customer-leads.md) to connect your CRM system. | |
 
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