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‎articles/marketplace/TOC.yml

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items:
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- name: Offer listing best practices
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href: ./gtm-offer-listing-best-practices.md
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items:
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- name: Categories
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href: ./gtm-offer-listing-best-practices-categories.md
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- name: How to get featured
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href: ./gtm-how-to-get-featured.md
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- name: Marketplace content validation

‎articles/marketplace/gtm-offer-listing-best-practices-categories.md

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---
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title: Go-To-Market Services - Offer listing best practices - Categories | Azure
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description: Go-To-Market Services - Categories and subcategories applicable to each Storefront
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services: Azure, Marketplace, Compute, Storage, Networking, Blockchain, Security
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author: qianw211
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ms.service: marketplace
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ms.subservice: partnercenter-marketplace-publisher
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ms.topic: article
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ms.date: 12/31/2018
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ms.author: evansma
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---
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# Category
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## Categories and subcategories
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Categories and subcategories applicable to each Storefront are listed below:
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| **Category/Subcategory** | [**Azure Marketplace**](https://azuremarketplace.microsoft.com/marketplace/apps) | [**AppSource**](https://appsource.microsoft.com/marketplace/apps) |
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| :------------------- |:----------------:|:-------------:|
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| **Analytics** | X | X |
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|   Advanced Analytics | | X |
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|   Visualization & Reporting | | X |
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|   Data Insights | X | |
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|   Data Analytics | X | |
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|   Big Data | X | |
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|   Predictive Analytics | X | |
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|   Real-time/Streaming Analytics | X | |
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| **AI + Machine Learning** | X | X |
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|   AI for Business | | X |
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|   Bot Apps | | X |
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|   Bot Service | X | |
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|   Cognitive Services | X | |
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|   ML Service | X | |
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|   Automated ML | X | |
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|   Business/Robotic Process Automation | X | |
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|   Data Labeling | X | |
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|   Data Preparation | X | |
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|   Knowledge Mining | X | |
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|   ML Operations | X | |
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| **Blockchain** | X | |
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|   App Accelerators | X | |
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|   Single-node Ledger | X | |
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|   Multi-node Ledger | X | |
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|   Tools | X | |
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| **Collaboration** | | X |
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|   Contact & People | | X |
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|   Meeting Management | | X |
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|   Site Design & Management | | X |
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|   Task & Project Management | | X |
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|   Voice & Video Conferencing | | X |
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| **Compliance & Legal** | | X |
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|   Tax & Audit | | X |
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|   Legal | | X |
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|   Data, Governance & Privacy | | X |
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|   Health & Safety | | X |
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| **Compute** | X | |
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|   Application Infrastructure | X | |
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|   Operating Systems | X | |
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|   Cache | X | |
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| **Containers** | | |
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|   Get Started with Containers | X | |
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|   Container Apps | X | |
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|   Container Images | X | |
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| **Customer Service** | | X |
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|   Contact Center | | X |
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|   Face to Face Service | | X |
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|   Back Office & Employee Service | | X |
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|   Knowledge & Case Management | | X |
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|   Social Media & Omnichannel Engagement | | X |
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| **Databases** | X | |
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|   NoSQL Databases | X | |
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|   Relational Databases | X | |
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|   Ledger/Blockchain Databases | X | |
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|   Data Lakes | X | |
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|   Data Warehouse | X | |
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| **Developer Tools** | X | |
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|   Tools | X | |
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|   Scripts | X | |
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|   Developer Service | X | |
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| **DevOps** | X | |
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| **Finance** | | X |
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|   Accounting | | X |
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|   Asset Management | | X |
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|   Analytics, Consolidation & Reporting | | X |
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|   Credit & Collections | | X |
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|   Compliance & Risk Management | | X |
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| **Geolocation** | | X |
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|   Maps | | X |
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|   News & Weather | | X |
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| **Integration** | X | |
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|   Messaging | X | |
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| **Human Resources** | | X |
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|   Talent Acquisition | | X |
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|   Talent Management | | X |
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|   HR Operations | | X |
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|   Workforce Planning & Analytics | | X |
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| **IT & Management Tools** | X | X |
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|   Management Solutions | X | X |
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|   Business Applications | X | X |
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| **Identity** | X | |
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|   Access Management | X | |
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| **Internet of Things** | X | X |
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|   IoT Connectivity | X | |
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|   IoT Core Services | X | |
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|   IoT Edge Modules | X | |
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|   IoT Solutions | X | |
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|   Data Analytics & Visualization | X | |
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|   Asset Management & Operations | | X |
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|   Connected Products | | X |
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|   Intelligent Supply Chain | | X |
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|   Predictive Maintenance | | X |
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|   Remote Monitoring | | X |
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|   Safety & Security | | X |
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|   Smart Infrastructure & Resources | | X |
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|   Vehicles & Mobility | | X |
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| **Marketing** | | X |
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|   Advertisement | | X |
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|   Analytics | | X |
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|   Campaign Management & Automation | | X |
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|   Email Marketing | | X |
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|   Events & Resource Management | | X |
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|   Research & Analysis | | X |
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|   Social Media | | X |
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| **Media** | X | |
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|   Media Services | X | |
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|   Content Protection | X | |
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|   Live & On-Demand Streaming | X | |
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| **Monitoring & Diagnostics** | X | |
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| **Migration** | X | |
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|   Data Migration | X | |
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| **Mixed Reality** | X | |
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| **Networking** | X | |
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|   Appliance Managers | X | |
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|   Connectivity | X | |
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|   Firewalls | X | |
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|   Load Balancers | X | |
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| **Operations & Supply Chain** | | X |
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|   Asset & Production Management | | X |
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|   Demand Forecasting | | X |
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|   Information Management & Connectivity | | X |
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|   Planning, Purchasing & Reporting | | X |
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|   Quality & Service Management | | X |
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|   Sales & Order Management | | X |
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|   Transportation & Warehouse Management | | X |
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| **Productivity** | | X |
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|   Content Creation & Management | | X |
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|   Document Management | | X |
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|   Email Management | | X |
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|   Language & Translation | | X |
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|   Search & Reference | | X |
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|   Gamification | | X |
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| **Sales** | | X |
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|   Telesales | | X |
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|   Configure, Price, Quote (CPQ) | | X |
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|   Contract Management | | X |
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|   CRM | | X |
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|   E-commerce | | X |
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|   Business Data Enrichment | | X |
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|   Sales Enablement | | X |
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| **Security** | X | |
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|   Identity & Access Management | X | |
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|   Threat Protection | X | |
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|   Information Protection | X | |
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| **Storage** | X | |
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|   Backup & Recovery | X | |
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|   Enterprise Hybrid Storage | X | |
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|   File Sharing | X | |
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|   Data Life-cycle Management | X | |
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| **Web** | X | |
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|   Blogs & CMSs | X | |
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|   Starter Web Apps | X | |
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|   E-commerce | X | |
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|   Web App Frameworks | X | |
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|   Web Apps | X | |
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## Next steps
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Learn more about your [commercial marketplace benefits](https://docs.microsoft.com/azure/marketplace/gtm-your-marketplace-benefits).
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Log in to the [Cloud Partner Portal](https://cloudpartner.azure.com) to create and configure your offer.
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---

‎articles/marketplace/gtm-offer-listing-best-practices.md

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# Offer listing best practices
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The tables in this section provide suggestions for creating and engaging marketplace offers. To write and configure your marketing materials, go to the [Cloud Partner portal](https://cloudpartner.azure.com/#insights).
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This section provides best practices and suggestions for publishing engaging marketplace offers. To write and configure your marketing materials log into [Partner Center](https://partner.microsoft.com/dashboard/home).
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## Storefront offer details
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| Storefront setting | Best practice |
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|:--- |:--- |
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| Offer Name | Provide a strong title:<br> <ul> <li> Your app name should communicate the core value for your customers. </li> <li> Include search keywords in your app title to receive higher ranking in search engine results. </li> </ul> Follow a set title format for consulting service listings:<br>[Offer Name: [Duration] [Offer Type] (for example, *Contoso: 2-Week Implementation*) <br><br> Adhere to brand guidelines:<br>Follow [Microsoft Trademark and Brand Guidelines](https://www.microsoft.com/en-us/legal/intellectualproperty/trademarks/usage/general.aspx) and other relevant, product-specific guidelines when you refer to Microsoft trademarks and the names of Microsoft software, products, and services. |
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| Offer Description | Provide a clear offer description:<br> <ul> <li> Clearly describe your offer's value proposition in the first few sentences of your description. </li> <li> Keep in mind that the first few sentences might be displayed in search engine results. </li> <li> Do not rely on features and functionality to sell your product. Instead, focus on the value you deliver. </li> <li> Use industry-specific vocabulary or benefit-based wording as much as possible.</li> <li> Additionally, Consulting Service listings must clearly state the professional service you provide. </li></ul> Core components of your value proposition should include the following information:<ul><li>Description of the product.</li><li>Type of user that benefits from the product.</li><li>Customer need or pain that the product addresses.</li></ul> |
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| Offer Name | Provide a clear title that includes search keywords to help customers discover your offer. <br> <br> For Consulting Services, follow this format: [Offer Name: [Duration] [Offer Type] (for example, *Contoso: 2-Week Implementation*) <br> <br> Adhere to brand guidelines: follow [Microsoft Trademark and Brand Guidelines](https://www.microsoft.com/en-us/legal/intellectualproperty/trademarks/usage/general.aspx) and other product-specific guidelines when you refer to Microsoft trademarks and names of Microsoft software, products, and services. |
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| Offer Description | Provide a clear description that describes your offer's value proposition in the first few sentences, keeping in mind that those sentences may be used in search engine results. Core components of your value proposition should include: <br> <br> <ul> <li>Description of the product or solution</li> <li>User persona that benefits from the product or solution</li> <li>Customer need or pain the product or solution addresses</li> </ul> <br> <br> Use industry standard vocabulary or benefit-based wording when possible. Do not rely on features and functionality to sell your product. Instead, focus on the value you deliver. For Consulting Service listings, clearly state the professional service you provide. |
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<!---
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The tables in this section provide suggestions for creating and engaging marketplace offers. To write and configure your marketing materials, go to the [Cloud Partner portal](https://cloudpartner.azure.com/#insights).
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## Storefront listing details
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| Storefront setting | Best practice |
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|:--- |:--- |
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| Industries: AppSource apps and consulting services only | Select industries if your offer addresses industry-specific needs: <ul><li> Call out industry-specific capabilities in your offer description.</li> </ul> **Note**: The maximum number of options varies by offer type and is indicated in the [Cloud Partner portal](https://cloudpartner.azure.com/#insights). |
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| Categories | Select categories that align best with your offer:<br> <ul> <li> Choose the categories carefully, because customers use them to search for relevant apps. </li> <li> Be sure to call out how your offer supports category-specific needs in the offer description. </li> </ul> **Note**: The maximum number of options varies by offer type and is indicated in the [Cloud Partner portal](https://cloudpartner.azure.com/#insights). |
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| Products that your app works with (3 max): AppSource apps only | List additional products and technologies that your solution uses or extends. For example, Azure IoT Hub or Azure Machine Learning. |
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| Search keywords (3 max) | Search keywords can help business users find your offer when they search <ul> <li> in the Azure Marketplace </li> <li> on AppSource </li> <li> using search engines </li> </ul> For your listing to appear in these searches, you need to: <ul> <li> Identify the top three search keywords for your offer; </li> <li> incorporate the search keywords in your offer summary and description; </li> <li> list the search keywords here. </li> </ul> |
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| Search keywords (3 max) | Search keywords can help business users find your offer when they search <ul> <li> in the Azure Marketplace </li> <li> on AppSource </li> <li> using search engines </li> </ul> For your listing to appear in these searches, you need to: <ul> <li> Identify the top three search keywords for your offer; </li> <li> incorporate the search keywords in your offer summary and description; </li> <li> list the search keywords here. </li> </ul> | --->
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### Category
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Azure Marketplace and Microsoft AppSource are storefronts that serve different and unique customer requirements. Choose the right storefront and categories for each offer to target your customers by role.
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You may select up to two categories and two subcategories for an offer. The categories and subcategories listed below are available in both storefronts. Make sure your category selection is aligned with the intended audience, offer description, and value proposition of your offer.
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| **Industry** | **Subindustry** |
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| :------------------- | :-------------------|
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| *Automotive | *Automotive |
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| Agriculture | *Other - Unsegmented |
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| Distribution | *Wholesale <br> *Parcel & Package Shipping |
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| Education | *Higher Education <br> *Primary & Secondary Education / K-12 <br> *Libraries & Museums |
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| Financial Services | *Banking & Capital Markets <br> *Insurance |
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| Government | *Defense & Intelligence (used to be called National and Public Security) <br> *Public Safety & Justice <br> *Civilian Government |
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| Healthcare (used to be called Health) | *Health Payor <br> *Health Provider <br> *Pharmaceuticals |
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| Manufacturing & Resources (used to be called Manufacturing) | *Chemical & Agrochemical <br> *Discrete Manufacturing <br> *Energy |
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| Retail & Consumer Goods (used to be called Retail) | *Consumer Goods <br> *Retailers |
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| *Media & Communications (used to be called Media and Entertainment) | *Media & Entertainment <br> *Telecommunications |
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| Professional Services | *Legal <br> *Partner Professional Services |
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| *Architecture & Construction (used to be called Architecture Engineering) | *Other - Unsegmented |
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| *Hospitality & Travel | *Hotels & Leisure <br> *Travel & Transportation <br> *Restaurants & Food Services |
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| *Other Public Sector Industries | *Forestry & Fishing <br> *Nonprofits |
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| *Real Estate | *Other - Unsegmented |
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Select categories and subcategories that best align with your offer and your intended audience. Your offer will be published to Microsoft AppSource or Azure Marketplace depending on the offer type and transaction capabilities associated with your offer and your category selection. You can select:
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- Up to two (2) categories, including a primary and a secondary category (optional).
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- Up to two (2) subcategories for each primary and/or secondary category. If no subcategory is selected, you offer will still be discoverable on the selected category only.
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Categories and subcategories applicable to each Storefront are listed [here](gtm-offer-listing-best-practices-categories.md).
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### Industries
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Industry selection applies only for offers published to AppSource and Consulting Services published in Azure Marketplace. Select industries and/or verticals if your offer addresses industry-specific needs, calling out industry-specific capabilities in your offer description. You can select up to two (2) industries and two (2) verticals per industry selected.
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### Applicable products
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Select the applicable products your app works with for the offer to show up under selected products in AppSource.
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### Search keywords
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Keywords can help customers find your offer when they search. Identify the top search keywords for your offer, incorporate them in your offer summary and description as well as in the keyword section of the offer listing details section.
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## Storefront marketing details
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| Storefront setting | Best practice |

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