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# What is Personalizer?
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Azure Personalizer is a cloud-based API service that allows you to choose the best experience to show to your users, learning from their real-time behavior.
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Azure Personalizer is a cloud-based API service that allows you to choose the best experience to show to your users, learning from their collective real-time behavior.
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* Provide information about your users and content and receive the top action to show your users.
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* No need to clean and label data before using Personalizer.
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* Provide feedback to Personalizer when it is convenient to you.
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* View real-time analytics.
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* Use Personalizer as part of a larger data science effort to validate existing experiments.
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