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articles/ai-services/personalizer/what-is-personalizer.md

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The **Rank** [API](https://westus2.dev.cognitive.microsoft.com/docs/services/personalizer-api/operations/Rank) is called by your application each time there's a decision to be made. The application sends a JSON containing a set of actions, features that describe each action, and features that describe the current context. Each Rank API call is known as an **event** and noted with a unique _event ID_. Personalizer then returns the ID of the best action that maximizes the total average reward as determined by the underlying model.
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The **Reward** [API](https://westus2.dev.cognitive.microsoft.com/docs/services/personalizer-api/operations/Reward) is called by your application whenever there's feedback that can help Personalizer learn if the action ID returned in the *Rank* call provided value. For example, if a user clicked on the suggested news article, or completed the purchase of a suggested product. A call to the Reward API can be in real-time (just after the Rank call is made) or delayed to better fit the needs of the scenario. The reward score is determined based on your business metrics and objectives, and can be generated by an algorithm or rules in your application. The score is a real-valued number between 0 and 1.
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The **Reward** [API](https://westus2.dev.cognitive.microsoft.com/docs/services/personalizer-api/operations/Reward) is called by your application whenever there's feedback that can help Personalizer learn if the action ID returned in the *Rank* call provided value. For example, if a user clicked on the suggested news article, or completed the purchase of a suggested product. A call to the Reward API can be in real-time (just after the Rank call is made) or delayed to better fit the needs of the scenario. The reward score is determined by your business metrics and objectives and can be generated by an algorithm or rules in your application. The score is a real-valued number between 0 and 1.
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### Learning modes
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