Merge pull request #217562 from TorTsuk/docs-editor/commercial-marketplace-get-cus-1667918802

wording change - contact me notes

Author: prmerger-automator[bot]

articles/marketplace/partner-center-portal/commercial-marketplace-get-customer-leads.md

@@ -22,9 +22,8 @@ Leads are customers interested in or deploying your offers from [Microsoft AppSo
 
 Here are places where a lead is generated:
 
-- A customer consents to sharing their information after they select **Contact me** from the commercial marketplace. This lead is an *initial interest* lead. We share information with you about the customer who has expressed interest in getting your product. The lead is the top of the acquisition funnel.
-
-    ![Dynamics 365 Contact Me](./media/commercial-marketplace-get-customer-leads/dynamics-365-contact-me.png)
+- A customer consents to sharing their information after they select **Contact me** from the commercial marketplace. This lead is an *initial interest* lead. We share information with you about the customer who has expressed interest in getting your product, including notes they wrote to express their needs. The lead is the top of the acquisition funnel.
+       ![Dynamics 365 Contact Me](./media/commercial-marketplace-get-customer-leads/dynamics-365-contact-me.png)
 
 - A customer selects **Get It Now** (or selects **Create** in the [Azure portal](https://portal.azure.com/)) to get your offer. This lead is an *active* lead. We share information with you about the customer who has started to deploy your product.
 
@@ -53,8 +52,8 @@ In addition to Partner Center, you can have your offer’s leads sent to your Cu
 
 ## Understand lead data
 
+If you’re not using Partner Center, or an existing CRM system integration, here’s how to understand the data in leads:
 Each lead you receive during the customer acquisition process has data in specific fields. The first field to look out for is the `LeadSource` field, which follows this format: **Source-Action** | **Offer**.
-
 **Sources**: The value for this field is populated based on the marketplace that generated the lead. Possible values are `"AzureMarketplace"`, `"AzurePortal"`, and `"AppSource (SPZA)"`.
 
 **Actions**: The value for this field is populated based on the action the customer took in the marketplace that generated the lead.
@@ -96,7 +95,7 @@ Here are some recommendations for driving leads through your sales cycle:
 
 - **Process**: Define a clear sales process, with milestones, analytics, and clear team ownership.
 - **Qualification**: Define prerequisites, which indicate whether a lead was fully qualified. Make sure sales or marketing representatives qualify leads carefully before taking them through the full sales process.
-- **Follow-up**: Don't forget to follow up within 24 hours. You will get the lead in your CRM of choice immediately after the customer deploys a test drive; email them within while they are still warm. Request scheduling a phone call to better understand if your product is a good solution for their problem. Expect the typical transaction to require numerous follow-up calls.
+- **Follow-up**: Acting quickly on leads yields the best results and customers submitting Contact me leads expect a swift response, so don't forget to follow up within 24 hours. You will get the lead in your CRM of choice immediately after the customer deploys a test drive; email them within while they are still warm. Request scheduling a phone call to better understand if your product is a good solution for their problem. Expect the typical transaction to require numerous follow-up calls.
 - **Nurture**: Nurture your leads to get you on the way to a higher profit margin. Check in, but don't bombard them. We recommend you email leads at least a few times before you close them out; don't give up after the first attempt. Remember, these customers directly engaged with your product and spent time in a free trial; they are great prospects.
 
 After the technical setup is in place, incorporate these leads into your current sales and marketing strategy and operational processes.