Merge pull request #293137 from mathapli/master

[SCOPED] Adding s to clean room

Author: denrea

articles/confidential-computing/confidential-clean-rooms.md

@@ -1,6 +1,6 @@
 ---
 title: Perform Protected Multiparty Data Collaboration on Azure
-description: Learn how Azure Confidential Clean Room enables multiparty collaborations while preventing outside access to the data.
+description: Learn how Azure Confidential Clean Rooms enables multiparty collaborations while preventing outside access to the data.
 author: mathapli
 ms.service: azure
 ms.subservice: confidential-computing
@@ -9,64 +9,64 @@ ms.date: 10/28/2024
 ms.author: mathapli
 ---
 
-# Azure Confidential Clean Room Preview
+# Azure Confidential Clean Rooms Preview
 
-Azure Confidential Clean Room offers a protected environment called a *clean room* that helps organizations overcome the security and privacy challenges of using sensitive data for data analytics, AI model development, and inferencing scenarios. Organizations can collaborate and analyze data in the clean room and use advanced privacy-enhancing features like protected governance and audit, verifiable trust, differential privacy, and controlled access.
+Azure Confidential Clean Rooms offers a protected environment called a *clean room* that helps organizations overcome the security and privacy challenges of using sensitive data for data analytics, AI model development, and inferencing scenarios. Organizations can collaborate and analyze data in the clean room and use advanced privacy-enhancing features like protected governance and audit, verifiable trust, differential privacy, and controlled access.
 
-Azure Confidential Clean Room is built on top of [confidential containers in Azure Container Instances](../confidential-computing/confidential-containers.md). It helps secure the data and the model from exfiltration outside the clean room's boundary.
+Azure Confidential Clean Rooms is built on top of [confidential containers in Azure Container Instances](../confidential-computing/confidential-containers.md). It helps secure the data and the model from exfiltration outside the clean room's boundary.
 
-The following diagram shows how organizations collaborate by using Azure Confidential Clean Room.
+The following diagram shows how organizations collaborate by using Azure Confidential Clean Rooms.
 
 :::image type="content" source="./media/confidential-clean-rooms/azure-confidential-clean-rooms-illustration.png" alt-text="Diagram that shows the steps of clean room creation and collaboration.":::
 
 > [!NOTE]
-> Azure Confidential Clean Room is currently in limited preview. The preview is subject to the [Supplemental Terms of Use for Microsoft Azure Previews](https://azure.microsoft.com/support/legal/preview-supplemental-terms/). Customers should not use the preview to process personal data or other data that's subject to legal or regulatory compliance requirements. The preview is intended for testing, evaluation, and feedback, and it shouldn't be used in production.
+> Azure Confidential Clean Rooms is currently in limited preview. The preview is subject to the [Supplemental Terms of Use for Microsoft Azure Previews](https://azure.microsoft.com/support/legal/preview-supplemental-terms/). Customers should not use the preview to process personal data or other data that's subject to legal or regulatory compliance requirements. The preview is intended for testing, evaluation, and feedback, and it shouldn't be used in production.
 
-## Scenarios that can benefit from Azure Confidential Clean Room
+## Scenarios that can benefit from Azure Confidential Clean Rooms
 
-Azure Confidential Clean Room could be a great choice for you if you have these scenarios:
+Azure Confidential Clean Rooms could be a great choice for you if you have these scenarios:
 
-- **Data analytics and inferencing**: Organizations that want to build insights on second-party data while helping to ensure data privacy can use Azure Confidential Clean Room. The service is useful when data providers are concerned about data exfiltration. It helps ensure that data is used only for agreed purposes. And it helps safeguard against unauthorized access or exfiltration because it's a sandboxed environment.
+- **Data analytics and inferencing**: Organizations that want to build insights on second-party data while helping to ensure data privacy can use Azure Confidential Clean Rooms. The service is useful when data providers are concerned about data exfiltration. It helps ensure that data is used only for agreed purposes. And it helps safeguard against unauthorized access or exfiltration because it's a sandboxed environment.
 
-- **Independent software vendor (ISV) data privacy**: ISVs that provide secure multiparty data collaboration services can use Azure Confidential Clean Room as an extensible platform. The service enables ISVs to add enforceable tamper-resistant contracts with governance and audit capabilities. It uses [confidential containers in Azure Container Instances](../confidential-computing/confidential-containers.md) underneath to help ensure that data is encrypted during processing, which helps keep customer data protected.
+- **Independent software vendor (ISV) data privacy**: ISVs that provide secure multiparty data collaboration services can use Azure Confidential Clean Rooms as an extensible platform. The service enables ISVs to add enforceable tamper-resistant contracts with governance and audit capabilities. It uses [confidential containers in Azure Container Instances](../confidential-computing/confidential-containers.md) underneath to help ensure that data is encrypted during processing, which helps keep customer data protected.
 
-- **Machine learning (ML) fine tuning**: Azure Confidential Clean Room provides a solution to organizations that require data from various sources to train or fine-tune ML models but face data-sharing regulations. It allows parties to audit and confirm that data is being used for the agreed purpose, such as ML modeling.
+- **Machine learning (ML) fine tuning**: Azure Confidential Clean Rooms provides a solution to organizations that require data from various sources to train or fine-tune ML models but face data-sharing regulations. It allows parties to audit and confirm that data is being used for the agreed purpose, such as ML modeling.
 
-- **ML inferencing**: Organizations can use Azure Confidential Clean Room in ML inferencing to enable collaborative data analysis without compromising privacy or data ownership. Azure Confidential Clean Room provides an environment where multiple parties can combine sensitive data and apply ML models for inferencing while keeping raw data inaccessible to others.
+- **ML inferencing**: Organizations can use Azure Confidential Clean Rooms in ML inferencing to enable collaborative data analysis without compromising privacy or data ownership. Azure Confidential Clean Rooms provides an environment where multiple parties can combine sensitive data and apply ML models for inferencing while keeping raw data inaccessible to others.
 
-## Industries that can benefit from Azure Confidential Clean Room
+## Industries that can benefit from Azure Confidential Clean Rooms
 
-- **Healthcare**: In the healthcare industry, Azure Confidential Clean Room enables multiparty collaboration on sensitive patient data. For example, healthcare providers can use clean rooms to train and fine-tune AI/ML models for predictive diagnostics, personalized medicine, and clinical decision support. By using confidential computing, healthcare organizations can help protect patient privacy while collaborating with other institutions to improve healthcare outcomes.
+- **Healthcare**: In the healthcare industry, Azure Confidential Clean Rooms enables multiparty collaboration on sensitive patient data. For example, healthcare providers can use clean rooms to train and fine-tune AI/ML models for predictive diagnostics, personalized medicine, and clinical decision support. By using confidential computing, healthcare organizations can help protect patient privacy while collaborating with other institutions to improve healthcare outcomes.
 
-  Healthcare providers can also use Azure Confidential Clean Room for ML inferencing. Partner hospitals can use the power of these models for early detection.
+  Healthcare providers can also use Azure Confidential Clean Rooms for ML inferencing. Partner hospitals can use the power of these models for early detection.
 
-- **Advertising**: In the advertising industry, Azure Confidential Clean Room facilitates data sharing between advertisers and publishers. It enables targeted advertising and measurement of campaign effectiveness without exposing sensitive user data.
+- **Advertising**: In the advertising industry, Azure Confidential Clean Rooms facilitates data sharing between advertisers and publishers. It enables targeted advertising and measurement of campaign effectiveness without exposing sensitive user data.
 
-- **Banking, financial services, and insurance (BFSI)**: The BFSI sector can use Azure Confidential Clean Room to collaborate on financial data while complying with regulatory requirements. Financial institutions can perform joint data analysis and develop risk models, fraud detection models, and lending scenarios without exposing sensitive customer information.
+- **Banking, financial services, and insurance (BFSI)**: The BFSI sector can use Azure Confidential Clean Rooms to collaborate on financial data while complying with regulatory requirements. Financial institutions can perform joint data analysis and develop risk models, fraud detection models, and lending scenarios without exposing sensitive customer information.
 
-- **Retail**: In the retail industry, Azure Confidential Clean Room enables collaboration on customer data to enhance personalized marketing and inventory management. Retailers can use clean rooms to analyze customer behavior and preferences to create personalized marketing campaigns while maintaining data privacy.
+- **Retail**: In the retail industry, Azure Confidential Clean Rooms enables collaboration on customer data to enhance personalized marketing and inventory management. Retailers can use clean rooms to analyze customer behavior and preferences to create personalized marketing campaigns while maintaining data privacy.
 
 ## Benefits
 
-:::image type="content" source="./media/confidential-clean-rooms/azure-confidential-clean-rooms-benefits.png" alt-text="Diagram of Azure Confidential Clean Room benefits, showing verifiable trust, no data duplication, containerized workloads, and managed governance.":::
+:::image type="content" source="./media/confidential-clean-rooms/azure-confidential-clean-rooms-benefits.png" alt-text="Diagram of Azure Confidential Clean Rooms benefits, showing verifiable trust, no data duplication, containerized workloads, and managed governance.":::
 
-Azure Confidential Clean Room helps ensure that sensitive data remains protected throughout the collaboration process. Here are some key benefits of using the service:
+Azure Confidential Clean Rooms helps ensure that sensitive data remains protected throughout the collaboration process. Here are some key benefits of using the service:
 
-- **Multiparty collaboration and governance**: Azure Confidential Clean Room enables collaborators to create tamper-resistant contracts. Governance helps ensure the validity of constraints before allowing data to be released into clean rooms, and it drives transparency among collaborators by generating protected audit trails. Azure Confidential Clean Room uses the open-source [Confidential Consortium Framework](https://microsoft.github.io/CCF/main/overview/what_is_ccf.html) to enable these capabilities.
+- **Multiparty collaboration and governance**: Azure Confidential Clean Rooms enables collaborators to create tamper-resistant contracts. Governance helps ensure the validity of constraints before allowing data to be released into clean rooms, and it drives transparency among collaborators by generating protected audit trails. Azure Confidential Clean Rooms uses the open-source [Confidential Consortium Framework](https://microsoft.github.io/CCF/main/overview/what_is_ccf.html) to enable these capabilities.
 
 - **Compliance**: Confidential computing can help organizations meet certain regulatory and privacy concerns by providing a more secure environment for data collaboration. This capability can be beneficial for industries such as financial services, healthcare, and telecom, which deal with sensitive and personal data.
 
-- **Enhanced data security**: Azure Confidential Clean Room uses confidential computing to provide a sandboxed environment. This environment helps in allowing authorized workloads to run and in preventing unauthorized access to data or code during processing. It helps ensure that sensitive information remains secure.
+- **Enhanced data security**: Azure Confidential Clean Rooms uses confidential computing to provide a sandboxed environment. This environment helps in allowing authorized workloads to run and in preventing unauthorized access to data or code during processing. It helps ensure that sensitive information remains secure.
 
-- **Verifiable trust**: Verifiable trust at each step, with the help of cryptographic remote attestation, forms the cornerstone of Azure Confidential Clean Room.
+- **Verifiable trust**: Verifiable trust at each step, with the help of cryptographic remote attestation, forms the cornerstone of Azure Confidential Clean Rooms.
 
 ## Joining the preview
 
-Azure Confidential Clean Room is currently in limited preview. If you're interested in joining the preview, fill in and submit [this form](https://aka.ms/ACCR-Preview-Onboarding).
+Azure Confidential Clean Rooms is currently in limited preview. If you're interested in joining the preview, fill in and submit [this form](https://aka.ms/ACCR-Preview-Onboarding).
 
 After you submit the form, we'll review your request. If we accept your request, we'll contact you with detailed steps for joining. Keep in mind that because the preview is limited, we might not be able to accept all requests.
 
-For questions about joining, [email the Azure Confidential Clean Room management team](mailto:[email protected]).
+For questions about joining, [email the Azure Confidential Clean Rooms management team](mailto:[email protected]).
 
 ## Frequently asked questions
 
@@ -80,9 +80,9 @@ For questions about joining, [email the Azure Confidential Clean Room management
 
 - Question: Can more than two organizations participate in a collaboration?
 
-  Answer: Yes, more than two organizations can become part of a collaboration. Azure Confidential Clean Room allows multiple data providers to share data in a clean room.
+  Answer: Yes, more than two organizations can become part of a collaboration. Azure Confidential Clean Rooms allows multiple data providers to share data in a clean room.
 
-If you have more questions about Azure Confidential Clean Room, [email the support team](mailto:[email protected]).
+If you have more questions about Azure Confidential Clean Rooms, [email the support team](mailto:[email protected]).
 
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