updated the intro paragraphs

Author: dannyevers

articles/marketplace/private-offers.md

@@ -11,7 +11,7 @@ ms.author: dsindona
 
 # Private offers in the Microsoft commercial marketplace
 
-Private offers in [Microsoft Azure Marketplace](https://azuremarketplace.microsoft.com/) enable publishers to create plans that are only visible to targeted customers.
+Private offers in [Microsoft Azure Marketplace](https://azuremarketplace.microsoft.com/) enable publishers to create plans that are only visible to targeted customers. In this article, you'll learn about the options and benefits of private offers.
 
 ## Unlock enterprise deals with private offers
 

articles/marketplace/publisher-guide-by-offer-type.md

@@ -1,6 +1,6 @@
 ---
 title: Publishing guide by offer type - Microsoft commercial marketplace
-description: This article describes the offer types available in the Microsoft commercial marketplace.
+description: This article describes the offer types that are available in the Microsoft commercial marketplace.
 author: dsindona
 ms.service: marketplace
 ms.subservice: partnercenter-marketplace-publisher
@@ -11,13 +11,11 @@ ms.author: dsindona
 
 # Publishing guide by offer type
 
-Once you [decide on a publishing option](https://docs.microsoft.com/azure/marketplace/determine-your-listing-type), you are ready to select the offer type that will be used to present your offer.
+This article describes the offer types that are available in the commercial marketplace. The *offer type* defines the offer structure, which includes the metadata, artifacts, and other content used to present the offer in the marketplace.
 
- The *offer type* defines the offer structure, which includes the metadata, artifacts, and other content used to present the offer in the marketplace.
+Before you can create an offer, and after you [decide on a publishing option](https://docs.microsoft.com/azure/marketplace/determine-your-listing-type), you must choose an offer type that will be used to present your offer. The offer type will correspond to the type of solution, app, or service offer that you wish to publish, as well as its alignment to Microsoft products and services.
 
-Before you can create an offer, you must choose an offer type. The offer type will correspond to the type of solution, app, or service offer that you wish to publish, as well as its alignment to Microsoft products and services.
-
-A single offer type can be configured differently to enable different publishing options, calls-to-action, provisioning, or pricing. The publishing option and configuration of the offer type also align to the offer eligibility and technical requirements.
+A single offer type can be configured in different ways to enable different publishing options, calls-to-action, provisioning, or pricing. The publishing option and configuration of the offer type also align to the offer eligibility and technical requirements.
 
 Be sure to review the storefront and offer type eligibility requirements and the technical publishing requirements before creating your offer.
 

articles/marketplace/standard-contract.md

@@ -1,5 +1,5 @@
 ---
-title: Standard Contract for the Microsoft commercial marketplace
+title: Standard Contract for Microsoft commercial marketplace
 description: Standard Contract for Azure Marketplace and AppSource in Partner Center
 author: dsindona
 ms.service: marketplace
@@ -11,7 +11,7 @@ ms.author: dsindona
 
 # Standard Contract for Microsoft commercial marketplace
 
-To simplify the procurement process for customers and reduce legal complexity for software vendors, Microsoft offers a Standard Contract for the Microsoft commercial marketplace in order to help facilitate transactions in the marketplace. Rather than crafting custom terms and conditions, commercial marketplace publishers can choose to offer their software under the Standard Contract, which customers only need to vet and accept once. The Standard Contract can be found here: [https://go.microsoft.com/fwlink/?linkid=2041178](https://go.microsoft.com/fwlink/?linkid=2041178).
+Microsoft offers a Standard Contract for Microsoft commercial marketplace. This helps to simplify the procurement process for customers,  reduce legal complexity for software vendors, and facilitate transactions in the marketplace. Rather than crafting custom terms and conditions, as a commercial marketplace publisher, you can choose to offer your software under the [Standard Contract](https://go.microsoft.com/fwlink/?linkid=2041178), which customers only need to vet and accept one time.
 
 The terms and conditions for an offer are defined when creating the offer in Partner Center. You can select to use the Standard Contract for the Microsoft commercial marketplace instead of providing your own custom terms and conditions.
 

articles/marketplace/support-azure-marketplace.md

@@ -12,9 +12,7 @@ ms.author: dsindona
 
 # Support for Microsoft commercial marketplace
 
-Here is a list of support options for the Marketplace.  
-
-Additionally, you can get many of your questions answered in the [Marketplace channel of C+AI Community Forum](https://www.microsoftpartnercommunity.com/t5/Marketplace/bd-p/2222).  
+Do you have questions about getting started as a Micorosft commercial marketplace publisher? Here's a list of support options for the commercial marketplace. In addition to the following resources, you can also get many of your questions answered in the [Marketplace channel of C+AI Community Forum](https://www.microsoftpartnercommunity.com/t5/Marketplace/bd-p/2222).  
 
 ## Onboarding