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Software offers can reach millions of qualified Microsoft customers served by partners in the Cloud Solution Provider (CSP) program, in addition to public availability of offers through [Microsoft web storefronts](https://docs.microsoft.com/azure/marketplace/comparing-appsource-azure-marketplace).
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This article explains how to configure your offer to be available to the Cloud Solution Provider (CSP) program. In addition to publishing your offers through [commercial marketplace web storefronts](https://docs.microsoft.com/azure/marketplace/comparing-appsource-azure-marketplace), you can also sell through the CSP program to reach millions of qualified Microsoft customers that the program serves.
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Publishers configure offers for availability in the CSP program on an opt-in basis, for a new offer or an existing one, enabling partners to sell your products and create bundled solutions for customers.
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You can configure new or existing offers for availability in the CSP program on an opt-in basis, which allows CSP partners sell your products and create bundled solutions for customers.
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Publishers are responsible for providing break-fix support to end customers and for providing a mechanism for partners in the CSP program and/or customers to contact you for support. It is a best practice to provide partners in the CSP program with user documentation, training, and service health/outage notifications (as applicable) so that partners in the CSP program are equipped to handle tier 1 support requests from customers.
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title: Microsoft AppSource and Azure Marketplace consulting services
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description: This article describes the eligibility criteria and publishing requirements for new consulting-service offers in Microsoft AppSource and Azure Marketplace.
title: Consulting services in Microsoft commercial marketplace
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description: This article describes the eligibility criteria and publishing requirements for new consulting service offers in Microsoft AppSource and Azure Marketplace.
# Consulting services for Microsoft AppSource and Azure Marketplace
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# Consulting service offers
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Microsoft AppSource and Azure Marketplace consulting services give Microsoft system-integrator partners the benefit of connecting their customers with services that support and extend their use of Azure. These consulting services help customers assess, evaluate, and deploy the business solutions that further their business objectives and goals.
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This article explains the eligibility criteria and requirements for publishing new consulting service offers to the commercial marketplace. Consulting service offers give Microsoft system-integrator partners the benefit of connecting their customers with services that support and extend their use of Azure. These consulting services help customers assess, evaluate, and deploy the business solutions that further their business objectives and goals.
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Consulting service offers are customer-specific engagements. Publishers have the option to determine the listing type, scope, duration, and pricing structure (fixed-price or free). Offers have a defined agenda for deliverables to the customer. Leads are received through a notification in partners' CRM systems, and partners aim to respond to customers within 48 hours.
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## Compare consulting services
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The marketplace storefronts are aligned with audiences and cloud products to help customers find what they need. Each storefront has specialized publishing options to help you maximize your publishing investment. The following table summarizes these options:
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The commercial marketplace storefronts, Microsoft AppSource and Azure Marketplace, are aligned with audiences and cloud products to help customers find what they need. Each storefront has specialized publishing options to help you maximize your publishing investment. The following table summarizes these options:
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||Azure Marketplace |Microsoft AppSource |
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|---------|---------|---------|
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Start by [registering](https://partner.microsoft.com/dashboard/account/v3/enrollment/introduction/partnership) your company information in the marketplace. For a complete checklist of registration requirements, see [Become a publisher in the marketplace](https://docs.microsoft.com/azure/marketplace/become-publisher).
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<!---
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**What to expect after registration**
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The Onboarding Team will reach out in 1 to 3 business days with a welcome email, which will include your Cloud Partner Portal sign-in information. [Cloud Partner Portal](https://cloudpartner.azure.com) is the offer listing portal where publishers submit listing information and submissions.
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>[!Note]
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>Partners need to register only once to become a publisher. After you become a publisher and receive your welcome email and Partner Center sign-in information, you don't need to re-register to publish different listing types.
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--->
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## Prepare your publishing artifacts
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Before you register, you can start collecting and preparing the content that will help your listing articulate the value of your service and solution to your target customer.
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title: Determine your publishing option in the Microsoft commercial marketplace storefronts
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description: This article describes the eligibility criteria and publishing requirements for partners trying to understand how to publish apps to Microsoft AppSource and Azure Marketplace.
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title: Determine your publishing option - Microsoft commercial marketplace
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description: This article describes eligibility criteria and requirements for publishing offers to Microsoft AppSource and Azure Marketplace.
# Enable an AppSource and Marketplace listing by using Azure Active Directory
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# Integrate your commercial marketplace listing with Azure Active Directory
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Azure Active Directory (Azure AD)is a cloud identity service that enables authentication with a Microsoft account. Azure AD uses industry-standard frameworks. [Learn more about Azure Active Directory](https://azure.microsoft.com/services/active-directory).
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This article explains requirements for integrating a commercial marketplace listing or offer with Azure Active Directory (Azure AD). Azure AD is a cloud identity service that uses industry-standard frameworks to enable authentication with a Microsoft account. [Learn more about Azure Active Directory](https://azure.microsoft.com/services/active-directory).
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## Azure AD benefits
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Microsoft AppSource and Azure Marketplace customers use in-product experiences to search the listing catalogs. These actions require customers to sign in to the product. Azure AD integration provides the following benefits:
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Microsoft AppSource and Azure Marketplace customers use in-product experiences to search storefront listing catalogs. These actions require customers to sign in to the product. Azure AD integration provides the following benefits:
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- Faster engagement and an optimized customer experience
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- Single sign-on (SSO) for millions of enterprise users
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## Offers that require Azure AD
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The various [listing options and offer types](https://docs.microsoft.com/azure/marketplace/determine-your-listing-type)for AppSource and Azure Marketplace have different requirements for Azure AD implementation. See the following table for details:
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The various commercial marketplace [listing options and offer types](https://docs.microsoft.com/azure/marketplace/determine-your-listing-type) have different requirements for Azure AD implementation. See the following table for details.
An optimized marketplace listing and go-to-market campaigns can help you accelerate your customer acquisition growth, and thus can play a significant role in your cloud business strategy and engine. Get ready to list offers, provide customer trials, and connect with Microsoft customers and the partner community. Download the [AppSource & Azure Marketplace marketing best practice guide](https://aka.ms/marketplacebestpractices) to learn how to get the most out of your online marketing efforts.
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Keep marketing best practices in mind as you create and list offers to the commercial marketplace, provide customer trials, and connect with Microsoft customers and the partner community. If you optimize your offer listings and go-to-market campaigns, you can accelerate your customer acquisition. Download the [Azure Marketplace & AppSource best practice guide](https://aka.ms/marketplacebestpractices) to learn how to get the most out of your online marketing efforts.
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**Next steps**
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To learn more about marketplace GTM services, go to [Go-to-market services](https://partner.microsoft.com/reach-customers/gtm).
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Sign in to [Partner Center](https://partner.microsoft.com/dashboard/account/v3/enrollment/introduction/partnership) to create and configure your offer.
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To learn more about how the Microsoft Partner Network can help you grow your business, see [Go to market with Microsoft](https://partner.microsoft.com/reach-customers/gtm). Sign in to [Partner Center](https://partner.microsoft.com/dashboard/commercial-marketplace/) to create and configure your offer.
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