changing terms

Author: Qian Wen

articles/marketplace/determine-your-listing-type.md

@@ -49,7 +49,7 @@ The storefront where your offer will be presented, Azure Marketplace and/or AppS
 
 ## Choose a publishing option
 
-The publishing options available offer differentiated customer engagement while giving you access to lead sharing and [Go-To-Market benefits](https://partner.microsoft.com/reach-customers/gtm). Note the calls-to-action that correspond with the publishing option:
+The publishing options available offer differentiated customer engagement while giving you access to lead sharing and [commercial marketplace benefits](https://docs.microsoft.com/en-us/azure/marketplace/gtm-your-marketplace-benefits).  Note the calls-to-action that correspond with the publishing option:
 
 | **Publishing option**    | **Description**  |
 | :------------------- | :-------------------|

articles/marketplace/gtm-how-to-get-featured.md

@@ -4,14 +4,7 @@ description: Go-To-Market Services - This section describes how to get a listing
 services: Azure, Marketplace, Compute, Storage, Networking, Blockchain, Security
 
 author: qianw211
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 ms.service: marketplace
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 ms.topic: article
 ms.date: 12/21/2018
 ms.author: ellacroi
@@ -22,7 +15,7 @@ ms.author: ellacroi
 
 Azure Marketplace and AppSource have **featured apps** sections, where you can get your app featured:
 
-* First, if you have a TRIAL or TRANSACTION offer, you can use your “category promotion” benefit through Go-to-Market benefits.
+* First, if you have a TRIAL or TRANSACTION offer, you can use your “category promotion” benefit through [commercial marketplace benefits](https://docs.microsoft.com/en-us/azure/marketplace/gtm-your-marketplace-benefits).
 * Second, review the list of best practices and criteria below to earn a spot.
 
 The featured apps selection algorithm generates a score to an app by Microsoft, just like a person’s credit score in the US.  The weekly selection of featured apps will be based on a calculation of app and service performance.
@@ -48,7 +41,7 @@ Your GTM support also includes a full library of self-help templates, web conten
 
 ## Next steps
 
-To learn more about marketplace GTM services, go to [Go-to-market services](https://partner.microsoft.com/reach-customers/gtm).
+Learn more about your [commercial marketplace benefits](https://docs.microsoft.com/en-us/azure/marketplace/gtm-your-marketplace-benefits).
 
 Log in to the [Cloud Partner Portal](https://cloudpartner.azure.com) to create and configure your offer.
 

articles/marketplace/gtm-offer-listing-best-practices.md

@@ -4,14 +4,7 @@ description: Go-To-Market Services - this section describes the listing best pra
 services: Azure, Marketplace, Compute, Storage, Networking, Blockchain, Security
 
 author: qianw211
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 ms.service: marketplace
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 ms.topic: article
 ms.date: 12/21/2018
 ms.author: ellacroi
@@ -58,7 +51,7 @@ By adding the parameters to your AppSource URL, you can review the effectiveness
 
 ## Next steps
 
-To learn more about marketplace GTM services, go to [Go-to-market services](https://partner.microsoft.com/reach-customers/gtm).
+Learn more about your [commercial marketplace benefits](https://docs.microsoft.com/en-us/azure/marketplace/gtm-your-marketplace-benefits).
 
 Log in to the [Cloud Partner Portal](https://cloudpartner.azure.com) to create and configure your offer.
 

articles/marketplace/marketplace-publishers-guide.md

@@ -47,7 +47,7 @@ Upsell and cross-sell your solutions by addressing customer problems after you m
 
 Get insights on the performance of your listings through the insights and analytics that are available to you through the Marketplace. Get more information about campaign performance, orders and payouts, and how to maximize campaign activities for your solution.
 
-### Marketplace go-to-market benefits 
+### Commercial marketplace benefits 
 
 New listings in the Marketplace are eligible for a diverse set of free benefits to help partners grow their business in the Marketplace. These benefits fall into the following categories: 
 
@@ -59,7 +59,7 @@ New listings in the Marketplace are eligible for a diverse set of free benefits
 
 After you [submit your solution](https://partner.microsoft.com/dashboard/account/v3/enrollment/introduction/azureisv) to the Marketplace, our onboarding team contacts you to support your publishing experience.  See [how to create a Partner Center account](https://docs.microsoft.com/azure/marketplace/partner-center-portal/create-account) for more information.
 
-For more information about Microsoft Go-To-Market benefits and ways to grow your business in the Marketplace, see [Microsoft Go-To-Market Services](https://partner.microsoft.com/reach-customers/gtm).
+Learn more about your [commercial marketplace benefits](https://docs.microsoft.com/en-us/azure/marketplace/gtm-your-marketplace-benefits).
 
 ## Next steps