change marketing terminology

Author: PatrickFarley

articles/cognitive-services/big-data/cognitive-services-for-big-data.md

@@ -24,7 +24,7 @@ Cognitive Services for big data can use resources from any [supported region](ht
 
 ## Supported services
 
-[Cognitive Services](../index.yml), accessed through APIs and SDKs, help developers build intelligent applications without having AI or data science skills. With Cognitive Services you can make your applications see, hear, speak, understand, and reason. To use Cognitive Services, your application must send data to the service over the network. Once received, the service sends an intelligent response in return. The following Cognitive Services resources are available for big data workloads:
+[Cognitive Services](../index.yml), accessed through APIs and SDKs, help developers build intelligent applications without having AI or data science skills. With Cognitive Services you can make your applications see, hear, speak, and understand. To use Cognitive Services, your application must send data to the service over the network. Once received, the service sends an intelligent response in return. The following Cognitive Services resources are available for big data workloads:
 
 ### Vision
 

articles/cognitive-services/cognitive-services-apis-create-account-cli.md

@@ -18,7 +18,7 @@ ms.devlang: azurecli
 
 Use this quickstart to create a Cognitive Services resource using [Azure Command-Line Interface (CLI)](/cli/azure/install-azure-cli) commands. After creating the resource, use the keys and endpoint generated for you to authenticate your applications.
 
-Azure Cognitive Services is a cloud-based service with REST APIs, and client library SDKs available to help developers build cognitive intelligence into applications without having direct artificial intelligence (AI) or data science skills or knowledge. Azure Cognitive Services enables developers to easily add cognitive features into their applications with cognitive solutions that can see, hear, speak, understand, and even begin to reason.
+Azure Cognitive Services are cloud-based artificial intelligence (AI) services that help developers build cognitive intelligence into applications without having direct AI or data science skills or knowledge. They are available through REST APIs and client library SDKs in popular development languages. Azure Cognitive Services enables developers to easily add cognitive features into their applications with cognitive solutions that can see, hear, speak, and analyze.
 
 ## Types of Cognitive Services resource
 

articles/cognitive-services/cognitive-services-apis-create-account-client-library.md

@@ -18,7 +18,7 @@ ms.custom: mode-api
 
 Use this quickstart to create and manage Azure Cognitive Services resources using the Azure Management client library.
 
-Azure Cognitive Services is a family of cloud-base services with REST APIs and client libraries available to help developers build cognitive intelligence into their applications. Developers do not need direct artificial intelligence (AI) or data science skills or knowledge to achieve success. Azure Cognitive Services enables developers to easily add cognitive features into their applications with cognitive solutions that can see, hear, speak, understand, and even begin to reason.
+Azure Cognitive Services are cloud-based artificial intelligence (AI) services that help developers build cognitive intelligence into applications without having direct AI or data science skills or knowledge. They are available through REST APIs and client library SDKs in popular development languages. Azure Cognitive Services enables developers to easily add cognitive features into their applications with cognitive solutions that can see, hear, speak, and analyze.
 
 Individual AI services are represented by Azure [resources](../azure-resource-manager/management/manage-resources-portal.md) that you create under your Azure subscription. After you create a resource, you can use the keys and endpoint generated to authenticate your applications.
 

articles/cognitive-services/cognitive-services-apis-create-account.md

@@ -16,7 +16,7 @@ ms.author: aahi
 
 Use this quickstart to create a Cognitive Services resource. After you create a Cognitive Service resource in the Azure portal, you'll get an endpoint and a key for authenticating your applications.
 
-Azure Cognitive Services are cloud-based services with REST APIs, and client library SDKs available to help developers build cognitive intelligence into applications without having direct artificial intelligence (AI) or data science skills or knowledge. Azure Cognitive Services enables developers to easily add cognitive features into their applications with cognitive solutions that can see, hear, speak, understand, and even begin to reason.
+Azure Cognitive Services are cloud-based artificial intelligence (AI) services that help developers build cognitive intelligence into applications without having direct AI or data science skills or knowledge. They are available through REST APIs and client library SDKs in popular development languages. Azure Cognitive Services enables developers to easily add cognitive features into their applications with cognitive solutions that can see, hear, speak, and analyze.
 
 ## Types of Cognitive Services resource
 

articles/cognitive-services/create-account-bicep.md

@@ -15,7 +15,7 @@ ms.custom: subject-armqs, mode-arm
 
 Follow this quickstart to create Cognitive Services resource using Bicep.
 
-Azure Cognitive Services are cloud-base services with REST APIs, and client library SDKs available to help developers build cognitive intelligence into applications without having direct artificial intelligence (AI) or data science skills or knowledge. Azure Cognitive Services enables developers to easily add cognitive features into their applications with cognitive solutions that can see, hear, speak, understand, and even begin to reason.
+Azure Cognitive Services are cloud-based artificial intelligence (AI) services that help developers build cognitive intelligence into applications without having direct AI or data science skills or knowledge. They are available through REST APIs and client library SDKs in popular development languages. Azure Cognitive Services enables developers to easily add cognitive features into their applications with cognitive solutions that can see, hear, speak, and analyze.
 
 [!INCLUDE [About Bicep](../../includes/resource-manager-quickstart-bicep-introduction.md)]
 

articles/cognitive-services/create-account-resource-manager-template.md

@@ -16,7 +16,7 @@ ms.custom: subject-armqs, mode-arm
 
 This quickstart describes how to use an Azure Resource Manager template (ARM template) to create Cognitive Services.
 
-Azure Cognitive Services are cloud-base services with REST APIs, and client library SDKs available to help developers build cognitive intelligence into applications without having direct artificial intelligence (AI) or data science skills or knowledge. Azure Cognitive Services enables developers to easily add cognitive features into their applications with cognitive solutions that can see, hear, speak, understand, and even begin to reason.
+Azure Cognitive Services are cloud-based artificial intelligence (AI) services that help developers build cognitive intelligence into applications without having direct AI or data science skills or knowledge. They are available through REST APIs and client library SDKs in popular development languages. Azure Cognitive Services enables developers to easily add cognitive features into their applications with cognitive solutions that can see, hear, speak, and analyze.
 
 Create a resource using an Azure Resource Manager template (ARM template). This multi-service resource lets you:
 

articles/cognitive-services/what-are-cognitive-services.md

@@ -15,7 +15,7 @@ ms.custom: cog-serv-seo-aug-2020, ignite-fall-2021
 
 # What are Azure Cognitive Services?
 
-Azure Cognitive Services are cloud-based artificial intelligence (AI) services that help you build cognitive intelligence into your applications. They are available as REST APIs, client library SDKs, and user interfaces. You can add cognitive features to your applications without having AI or data science skills. Cognitive Services enable you to build cognitive solutions that can see, hear, speak, understand, and even make decisions.
+Azure Cognitive Services are cloud-based artificial intelligence (AI) services that help developers build cognitive intelligence into applications without having direct AI or data science skills or knowledge. They are available through REST APIs and client library SDKs in popular development languages. Azure Cognitive Services enables developers to easily add cognitive features into their applications with cognitive solutions that can see, hear, speak, and analyze.
 
 ## Categories of Cognitive Services