-The managed instance deployment model is designed for customers looking to migrate a large number of apps from on-premises or IaaS, self-built, or ISV provided environment to fully managed PaaS cloud environment, with as low migration effort as possible. Using the fully automated [Data Migration Service (DMS)](../dms/tutorial-sql-server-to-managed-instance.md#create-an-azure-database-migration-service-instance) in Azure, customers can lift and shift their on-premises SQL Server to a managed instance that offers compatibility with SQL Server on-premises and complete isolation of customer instances with native VNet support. With Software Assurance, you can exchange their existing licenses for discounted rates on a managed instance using the [Azure Hybrid Benefit for SQL Server](https://azure.microsoft.com/pricing/hybrid-benefit/). A managed instance is the best migration destination in the cloud for SQL Server instances that require high security and a rich programmability surface.
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