Merge pull request #89300 from qianw211/industry-taxonomy

adding industry taxonomy table to create offer articles

Author: garycentric

articles/marketplace/gtm-offer-listing-best-practices.md

@@ -18,7 +18,7 @@ The tables in this section provide suggestions for creating and engaging marketp
 ## Storefront offer details
 | Storefront setting | Best practice |
 |:--- |:--- |  
-| Offer Name | Provide a strong title:<br> <ul> <li> Your app name should communicate the core value for your customers. </li> <li> Include search keywords in your app title to receive higher ranking in search engine results. </li> </ul> Follow a set title format for consulting service listings:<br>[Offer Name] : [Duration] [Offer Type] (for example, *Contoso: 2-Week Implementation*) <br><br> Adhere to brand guidelines:<br>Follow [Microsoft Trademark and Brand Guidelines](https://www.microsoft.com/en-us/legal/intellectualproperty/trademarks/usage/general.aspx) and other relevant, product-specific guidelines when you refer to Microsoft trademarks and the names of Microsoft software, products, and services. |
+| Offer Name | Provide a strong title:<br> <ul> <li> Your app name should communicate the core value for your customers. </li> <li> Include search keywords in your app title to receive higher ranking in search engine results. </li> </ul> Follow a set title format for consulting service listings:<br>[Offer Name: [Duration] [Offer Type] (for example, *Contoso: 2-Week Implementation*) <br><br> Adhere to brand guidelines:<br>Follow [Microsoft Trademark and Brand Guidelines](https://www.microsoft.com/en-us/legal/intellectualproperty/trademarks/usage/general.aspx) and other relevant, product-specific guidelines when you refer to Microsoft trademarks and the names of Microsoft software, products, and services. |
 | Offer Description | Provide a clear offer description:<br> <ul> <li> Clearly describe your offer's value proposition in the first few sentences of your description. </li> <li> Keep in mind that the first few sentences might be displayed in search engine results. </li> <li> Do not rely on features and functionality to sell your product. Instead, focus on the value you deliver. </li> <li> Use industry-specific vocabulary or benefit-based wording as much as possible.</li> <li> Additionally, Consulting Service listings must  clearly state the professional service you provide. </li></ul> Core components of your value proposition should include the following information:<ul><li>Description of the product.</li><li>Type of user that benefits from the product.</li><li>Customer need or pain that the product addresses.</li></ul> |
 
 ## Storefront listing details
@@ -29,6 +29,30 @@ The tables in this section provide suggestions for creating and engaging marketp
 | Products that your app works with (3 max): AppSource apps only | List additional products and technologies that your solution uses or extends. For example, Azure IoT Hub or Azure Machine Learning. |
 | Search keywords (3 max) | Search keywords can help business users find your offer when they search <ul> <li> in the Azure Marketplace </li> <li> on AppSource </li> <li> using search engines </li> </ul> For your listing to appear in these searches, you need to: <ul> <li> Identify the top three search keywords for your offer; </li> <li> incorporate the search keywords in your offer summary and description; </li> <li> list the search keywords here. </li> </ul> |
 
+### Category
+
+Azure Marketplace and Microsoft AppSource are storefronts that serve different and unique customer requirements. Choose the right storefront and categories for each offer to target your customers by role. 
+
+You may select up to two categories and two subcategories for an offer. The categories and subcategories listed below are available in both storefronts.  Make sure your category selection is aligned with the intended audience, offer description, and value proposition of your offer.
+
+| **Industry**    | **Subindustry**  | 
+| :------------------- | :-------------------|
+| *Automotive     | *Automotive |
+| Agriculture     | *Other - Unsegmented |
+| Distribution    | *Wholesale <br> *Parcel & Package Shipping |
+| Education     | *Higher Education <br> *Primary & Secondary Education / K-12 <br> *Libraries & Museums |
+| Financial Services     | *Banking & Capital Markets <br> *Insurance |
+| Government    | *Defense & Intelligence (used to be called National and Public Security) <br> *Public Safety & Justice <br> *Civilian Government |
+| Healthcare (used to be called Health)   | *Health Payor <br> *Health Provider <br> *Pharmaceuticals |
+| Manufacturing & Resources (used to be called Manufacturing)   | *Chemical & Agrochemical <br> *Discrete Manufacturing <br> *Energy |
+| Retail & Consumer Goods (used to be called Retail)  | *Consumer Goods <br> *Retailers |
+| *Media & Communications (used to be called Media and Entertainment)  | *Media & Entertainment <br> *Telecommunications |
+| Professional Services  | *Legal <br> *Partner Professional Services |
+| *Architecture & Construction (used to be called Architecture Engineering)  | *Other - Unsegmented |
+| *Hospitality & Travel  | *Hotels & Leisure <br> *Travel & Transportation <br> *Restaurants & Food Services |
+| *Other Public Sector Industries  | *Forestry & Fishing <br> *Nonprofits |
+| *Real Estate  | *Other - Unsegmented |
+
 ## Storefront marketing details
 | Storefront setting | Best practice |
 |:--- |:--- |  

articles/marketplace/partner-center-portal/create-new-business-central-offer.md

@@ -96,7 +96,7 @@ Select a minimum of one and a maximum of three categories, which will be used to
 
 ### Industry
 
-You can optionally select up to two industries to help categorize your offer in the marketplace. If your offer is not specific to an industry, leave this section blank. Be sure to call out how your offer supports the selected industries in the offer description. 
+[!INCLUDE [Industry Taxonomy](./includes/industry-taxonomy.md)]
 
 ### App version
 

articles/marketplace/partner-center-portal/create-new-customer-engagement-offer.md

@@ -96,7 +96,7 @@ Select a minimum of one and a maximum of three categories. These will be used to
 
 ### Industry
 
-You can optionally select up to two industries to help categorize your offer in the marketplace. If your offer is not specific to an industry, leave this section blank. Be sure to call out how your offer supports the selected industries in the offer description. 
+[!INCLUDE [Industry Taxonomy](./includes/industry-taxonomy.md)]
 
 ### Applicable Dynamics 365 products
 

articles/marketplace/partner-center-portal/create-new-operations-offer.md

@@ -97,7 +97,7 @@ Select a minimum of one and a maximum of three categories. These will be used to
 
 ### Industry
 
-You can optionally select up to two industries to help categorize your offer in the marketplace. If your offer is not specific to an industry, leave this section blank. Be sure to call out how your offer supports the selected industries in the offer description. 
+[!INCLUDE [Industry Taxonomy](./includes/industry-taxonomy.md)]
 
 ### App version
 

articles/marketplace/partner-center-portal/create-new-saas-offer.md

@@ -173,7 +173,8 @@ Select **Save** after completing these fields.
 Select a minimum of one (1) and a maximum of three (3) categories used for grouping your offer into the appropriate marketplace search areas. Please call out how your offer supports these categories in the offer description. 
 
 ### Industry
-Select up to two (2) industries used for grouping your offer into the appropriate marketplace search areas. If your offer is not specific to an industry, do not select one. Please call out how your offer supports the selected industries in the offer description. 
+
+[!INCLUDE [Industry Taxonomy](./includes/industry-taxonomy.md)]
 
 ### App version
 This is an optional field used in the AppSource marketplace to identify the version number of your offer. 

articles/marketplace/partner-center-portal/includes/industry-taxonomy.md

@@ -0,0 +1,42 @@
+---
+title: include file
+description: include file for industry taxonomy
+services: commercial marketplace
+documentationcenter: partner-center-commercial-marketplace
+author: qianw211
+manager: evansma
+editor: ''
+
+ms.service: marketplace
+ms.devlang: na
+ms.topic: include
+ms.tgt_pltfrm: na
+ms.workload: identity
+ms.date: 09/20/2019
+ms.author: v-qiwe
+ms.custom: include file
+
+---
+
+You can optionally select up to two industries and two verticals under each industry. These categories are used for displaying your offer, when industry and verticals are used in search filters and applied in the Storefront.  If your offer is targeting a specific industry and/or vertical, make sure to describe how your offer supports the selected industries or verticals in the offer description.  Otherwise, if your offer is not industry-specific, do not make a selection and leave this section blank.
+
+>[!NOTE]
+>As we work to introduce new industries and verticals to improve the offer discovery experience, some industries or verticals may not yet be visible on the Storefront. Industries and verticals marked with a (*) will be available at a future date. All published offers are discoverable via keyword search.
+
+| **Industry**    | **Subindustry**  | 
+| :------------------- | :-------------------|
+| *Automotive     | *Automotive |
+| Agriculture     | *Other - Unsegmented |
+| Distribution    | *Wholesale <br> *Parcel & Package Shipping |
+| Education     | *Higher Education <br> *Primary & Secondary Education / K-12 <br> *Libraries & Museums |
+| Financial Services     | *Banking & Capital Markets <br> *Insurance |
+| Government    | *Defense & Intelligence (used to be called National and Public Security) <br> *Public Safety & Justice <br> *Civilian Government |
+| Healthcare (used to be called Health)   | *Health Payor <br> *Health Provider <br> *Pharmaceuticals |
+| Manufacturing & Resources (used to be called Manufacturing)   | *Chemical & Agrochemical <br> *Discrete Manufacturing <br> *Energy |
+| Retail & Consumer Goods (used to be called Retail)  | *Consumer Goods <br> *Retailers |
+| *Media & Communications (used to be called Media and Entertainment)  | *Media & Entertainment <br> *Telecommunications |
+| Professional Services  | *Legal <br> *Partner Professional Services |
+| *Architecture & Construction (used to be called Architecture Engineering)  | *Other - Unsegmented |
+| *Hospitality & Travel  | *Hotels & Leisure <br> *Travel & Transportation <br> *Restaurants & Food Services |
+| *Other Public Sector Industries  | *Forestry & Fishing <br> *Nonprofits |
+| *Real Estate  | *Other - Unsegmented |