Docs Editor: Update commercial-marketplace-get-customer-leads.md

Author: TorTsuk

articles/marketplace/partner-center-portal/commercial-marketplace-get-customer-leads.md

@@ -52,8 +52,8 @@ In addition to Partner Center, you can have your offer’s leads sent to your Cu
 
 ## Understand lead data
 
+If you’re not using Partner Center, or an existing CRM system integration, here’s how to understand the data in leads:
 Each lead you receive during the customer acquisition process has data in specific fields. The first field to look out for is the `LeadSource` field, which follows this format: **Source-Action** | **Offer**.
-
 **Sources**: The value for this field is populated based on the marketplace that generated the lead. Possible values are `"AzureMarketplace"`, `"AzurePortal"`, and `"AppSource (SPZA)"`.
 
 **Actions**: The value for this field is populated based on the action the customer took in the marketplace that generated the lead.
@@ -95,7 +95,7 @@ Here are some recommendations for driving leads through your sales cycle:
 
 - **Process**: Define a clear sales process, with milestones, analytics, and clear team ownership.
 - **Qualification**: Define prerequisites, which indicate whether a lead was fully qualified. Make sure sales or marketing representatives qualify leads carefully before taking them through the full sales process.
-- **Follow-up**: Don't forget to follow up within 24 hours. You will get the lead in your CRM of choice immediately after the customer deploys a test drive; email them within while they are still warm. Request scheduling a phone call to better understand if your product is a good solution for their problem. Expect the typical transaction to require numerous follow-up calls.
+- **Follow-up**: Acting quickly on leads yields the best results and customers submitting Contact me leads expect a swift response, so don't forget to follow up within 24 hours. You will get the lead in your CRM of choice immediately after the customer deploys a test drive; email them within while they are still warm. Request scheduling a phone call to better understand if your product is a good solution for their problem. Expect the typical transaction to require numerous follow-up calls.
 - **Nurture**: Nurture your leads to get you on the way to a higher profit margin. Check in, but don't bombard them. We recommend you email leads at least a few times before you close them out; don't give up after the first attempt. Remember, these customers directly engaged with your product and spent time in a free trial; they are great prospects.
 
 After the technical setup is in place, incorporate these leads into your current sales and marketing strategy and operational processes.