Update azure-monitor-app-insights-opentelemetry-faqs.md

Author: Rick-Anderson

articles/azure-monitor/includes/azure-monitor-app-insights-opentelemetry-faqs.md

@@ -16,13 +16,13 @@ It's a new open-source standard for observability. Learn more at [OpenTelemetry]
 
 ### Why is Microsoft Azure Monitor investing in OpenTelemetry?
 
-Microsoft is among the largest contributors to OpenTelemetry.
+Microsoft is investing in OpenTelemetry for the following reasons:
 
-The key value propositions of OpenTelemetry are that it's vendor-neutral and provides consistent APIs/SDKs across languages.
-
-Over time, we believe OpenTelemetry will enable Azure Monitor customers to observe applications written in languages beyond our [supported languages](../app/app-insights-overview.md#supported-languages). It also expands the types of data you can collect through a rich set of [instrumentation libraries](https://opentelemetry.io/docs/concepts/components/#instrumentation-libraries). Furthermore, OpenTelemetry Software Development Kits (SDKs) tend to be more performant at scale than their predecessors, the Application Insights SDKs.
-
-Finally, OpenTelemetry aligns with Microsoft's strategy to [embrace open source](https://opensource.microsoft.com/).
+- It's vendor-neutral and provides consistent APIs/SDKs across languages.
+- Over time, we believe OpenTelemetry will enable Azure Monitor customers to observe applications written in languages beyond our [supported languages](../app/app-insights-overview.md#supported-languages).
+- It expands the types of data you can collect through a rich set of [instrumentation libraries](https://opentelemetry.io/docs/concepts/components/#instrumentation-libraries).
+- OpenTelemetry Software Development Kits (SDKs) tend to be more performant at scale than their predecessors, the Application Insights SDKs.
+- OpenTelemetry aligns with Microsoft's strategy to [embrace open source](https://opensource.microsoft.com/).
 
 ### What's the status of OpenTelemetry?