small branding fixes

Author: ShawnJackson

articles/app-service/app-service-ip-restrictions.md

@@ -212,7 +212,7 @@ You can add access restrictions rules for **Main site** programmatically by choo
 
 ### [Azure CLI](#tab/azurecli)
 
-You can run the following command in [Cloud Shell](https://shell.azure.com). For more information about the command, see [`az webapp config access-restriction`](/cli/azure/webapp/config/access-restriction).
+You can run the following command in [Azure Cloud Shell](https://shell.azure.com). For more information about the command, see [`az webapp config access-restriction`](/cli/azure/webapp/config/access-restriction).
 
 ```azurecli-interactive
 az webapp config access-restriction add --resource-group ResourceGroup --name AppName \
@@ -225,7 +225,7 @@ az webapp config access-restriction add --resource-group ResourceGroup --name Ap
 
 ### [PowerShell](#tab/powershell)
 
-You can run the following command in [Cloud Shell](https://shell.azure.com). For more information about the command, see [`Add-AzWebAppAccessRestrictionRule`](/powershell/module/Az.Websites/Add-AzWebAppAccessRestrictionRule).
+You can run the following command in [Azure Cloud Shell](https://shell.azure.com). For more information about the command, see [`Add-AzWebAppAccessRestrictionRule`](/powershell/module/Az.Websites/Add-AzWebAppAccessRestrictionRule).
 
 ```azurepowershell-interactive
 Add-AzWebAppAccessRestrictionRule -ResourceGroupName "ResourceGroup" -WebAppName "AppName"
@@ -238,7 +238,7 @@ Add-AzWebAppAccessRestrictionRule -ResourceGroupName "ResourceGroup" -WebAppName
 
 ### [Azure Resource Manager](#tab/arm)
 
-For ARM templates, modify the `ipSecurityRestrictions` block. A sample ARM template snippet is provided for you.
+For Azure Resource Manager templates (ARM templates), modify the `ipSecurityRestrictions` block. A sample ARM template snippet is provided for you.
 
 ```json
 {

articles/app-service/configure-basic-auth-disable.md

@@ -114,7 +114,7 @@ For more information, see [Create or update Azure custom roles by using the Azur
 
 ### [Azure CLI](#tab/cli)
 
-In the following command, replace *\<role-name>* and *\<subscription-guid>* and run in the cloud shell:
+In the following command, replace *\<role-name>* and *\<subscription-guid>* and run in Azure Cloud Shell:
 
 ```azurecli-interactive
 az role definition create --role-definition '{

articles/app-service/deploy-zip.md

@@ -96,13 +96,13 @@ curl -X POST \
 
 # [ARM template](#tab/arm)
 
-ARM templates only support [deployments from remotely hosted packages](#deploy-to-network-secured-apps).
+Azure Resource Manager templates (ARM templates) only support [deployments from remotely hosted packages](#deploy-to-network-secured-apps).
 
 -----
 
 ## Enable build automation for ZIP deploy
 
-By default, the deployment engine assumes that a ZIP package is ready to run as-is and doesn't run any build automation. To enable the same build automation used in a [Git deployment](deploy-local-git.md), set the `SCM_DO_BUILD_DURING_DEPLOYMENT` app setting. Run the following command in the [Cloud Shell](https://shell.azure.com):
+By default, the deployment engine assumes that a ZIP package is ready to run as-is and doesn't run any build automation. To enable the same build automation used in a [Git deployment](deploy-local-git.md), set the `SCM_DO_BUILD_DURING_DEPLOYMENT` app setting. Run the following command in [Azure Cloud Shell](https://shell.azure.com):
 
 ```azurecli
 az webapp config appsettings set --resource-group <group-name> --name <app-name> --settings SCM_DO_BUILD_DURING_DEPLOYMENT=true