+Besides AI, Azure Cosmos DB should also be your goto database for a variety of use cases, including [retail and marketing](use-cases.md#retail-and-marketing), [IoT and telematics](use-cases.md#iot-and-telematics), [gaming](use-cases.md#gaming), [social](social-media-apps.md), and [personalization](use-cases.md#personalization), among others. Azure Cosmos DB is well positioned for solutions that handle massive amounts of data, reads, and writes at a global scale with near-real response times. Azure Cosmos DB's guaranteed high availability, high throughput, low latency, and tunable consistency are huge advantages when building these types of applications.
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