To protect the quality of data within an organization, master data management (MDM) arose as a discipline that creates a source of truth for enterprise data so that an organization can check and validate their key assets. These key assets, or master data assets, are critical records that provide context for a business. For example, master data might include information on specific products, employees, customers, financial structures, suppliers, or locations. Master data management ensures data quality across an entire organization by maintaining an authoritative consolidated de-duplicated set of the master data records, and ensuring data remains consistent across your organization's complete data estate.
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